Patient-centricity has become something of a buzzword in our industry. Making clinical trials more patient-centered isn’t a new idea, but it is something that is being increasingly noticed and strived for by sites, with new and innovative ways of increasing patient centricity coming to the fore in recent times. But just what does ‘patient-centricity’ mean, and what does it look like in practice? Patient centricity is ultimately about putting the patient first in every aspect of every process at your site. It is often confused or packaged with patient engagement, but where engagement involves activities designed to maintain a relationship with patients, centricity is about a mindset that unde
Resources and ideas to streamline your next clinical trial
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