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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Why Continuously Update Your Product Claims?
In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...
Morgan Carpenter
Aug 22, 20233 min read
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
Aug 11, 20233 min read
Myths about Clinical Trials for Product Claims
As a consumer brand looking to support your products with valid claims, it can be easy to feel deterred by the many myths surrounding the...
Citruslabs Staff
Aug 7, 20233 min read
Misleading Beauty Claims to Avoid, and Resources for Brands
As a consumer brand operating in the beauty industry, the importance of maintaining trust and credibility cannot be overstated....
Morgan Carpenter
Jul 28, 20234 min read
Step-by-Step Guide to Strong Product Claims
Product claims are the foundation of marketing consumer products, but their creation can seem complicated or out of reach for brands to...
Morgan Carpenter
Jul 24, 20233 min read
How Small Skincare Brands Can Gain Traction Online
As the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...
Morgan Carpenter
Jul 17, 20233 min read
Guidance on FDA Requirements for Supplement Claims
There are various kinds of supplement product claims that supplement brands can create through clinical research. Several of these are...
Morgan Carpenter
Jul 10, 20233 min read
How Skincare Brands can Market Mindfully
In today's world, where appearance is overly scrutinized especially online, skincare brands have a unique opportunity to promote mental...
Morgan Carpenter
Jul 3, 20234 min read
FAQs about Consumer Perception Studies
We have discussed the ins and outs of consumer perception studies previously on the blog, as they are an incredible value study model for...
Morgan Carpenter
Jun 28, 20234 min read
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Morgan Carpenter
Jun 21, 20234 min read
Translate Clinical Results into Compelling Supplement Claims
Once your supplement brand has decided to take the leap and invest in clinical research for your products, it can still be difficult to...
Morgan Carpenter
Jun 12, 20234 min read
Latest Trends and Innovations in Skincare Packaging
As consumer expectations evolve and new technologies emerge, skincare brands are continually exploring innovative packaging solutions...
Morgan Carpenter
Jun 9, 20233 min read
Guide to Clinical Evidence for Pet Product Claims
Pet supplements have boomed in popularity in recent years, but many of the brands offering these products often fail to provide robust...
Morgan Carpenter
May 26, 20235 min read
Skincare Brands' Guide to Marketing Product Claims Online
In today's competitive skincare industry, consumers increasingly demand transparency and proof of efficacy from the brands they choose....
Morgan Carpenter
May 24, 20233 min read
The Crucial Role of Clinical Research in Supplement Claims
There are more supplements available now than ever before. Each brand boasts unique claims designed to draw in consumers and improve...
Morgan Carpenter
May 19, 20234 min read
Why Skincare Brands need Clinical Evidence
Successful skincare brands understand the importance of making claims about the effectiveness of their products. However, making product...
Morgan Carpenter
May 17, 20233 min read
Trend Watch: Marketing Superfoods with Health Claims
Superfood supplements are those that contain concentrated forms of nutrient-rich foods, also known as superfoods. These supplements are...
Morgan Carpenter
May 1, 20233 min read
Everything you need to know: Modernization of Cosmetics Regulation Act
Learn how MoCRA will impact your cosmetic brand when it comes to making product claims.
Susanne Mitschke
Apr 28, 20234 min read
Social Media Content Ideas for Supplement Brands
For supplement brands, sharing clinical research online through social media can be a great way to educate consumers about the benefits...
Morgan Carpenter
Mar 24, 20233 min read
4 Tips for Using Product Claims in Skincare Marketing
Consumers rely on product claims to make informed decisions about the skincare products they buy, which is why effective marketing of...
Morgan Carpenter
Mar 13, 20233 min read
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