Morgan CarpenterOct 30, 20234 minAccessible Research: A Game Changer in CPG Marketing We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where...
Morgan CarpenterOct 13, 20234 minConsumer Preferences in Skincare MarketingAs a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...
Morgan CarpenterSep 25, 20233 minGreenwashing: What Brands Need to KnowConsumers increasingly value sustainability and eco-friendly brand practices. In response to this, some companies have resorted to making...
Morgan CarpenterAug 23, 20234 minSensory Psychology in Marketing and PackagingThe connection between your product and your consumers’ experiences fosters brand loyalty. Beyond the product itself, the way it appeals...
Morgan CarpenterAug 22, 20233 minWhy Continuously Update Your Product Claims?In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...
Morgan CarpenterAug 4, 20233 minDemystifying Clinical Trials for BrandsIn the world of consumer brands, nothing speaks louder than a product that truly delivers on its promises. To demonstrate the...
Morgan CarpenterApr 3, 20233 minThe Role of Consumer Feedback in Clinical ResearchAs discussed in our overview of Consumer Perception studies, consumer feedback is a key part of clinical trials for consumer brands. The...
Morgan CarpenterFeb 1, 20233 minBrand Content Guide: How to Use Clinical Trial ResultsYou have invested in clinical research for your skincare, cosmetic, or supplement brand, and the results are in: your formula now has...