Turning Research Results into Consumer-Friendly Claims
For consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- Aug 23, 2023
- 4 min
Sensory Psychology in Marketing and Packaging
The connection between your product and your consumers’ experiences fosters brand loyalty. Beyond the product itself, the way it appeals...
Morgan Carpenter
- Aug 16, 2023
- 3 min
Augmented Reality's Impact on Consumer Understanding of Product Claims
In the ever-evolving landscape of consumer brands, staying ahead means embracing innovative technologies that reshape the way we interact...
Morgan Carpenter
- Aug 14, 2023
- 3 min
The Power of Data Stories: CPG Marketing with a CRO
When promoting a product in the CPG market, you need to use data to tell a compelling story instead of just listing numbers. This can...
Morgan Carpenter
- Aug 11, 2023
- 3 min
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
- Aug 9, 2023
- 3 min
The Art of Minimalist Product Claims
Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...
Morgan Carpenter
- Jul 26, 2023
- 3 min
Enhancing Product Claims with Consumer Psychology
To stand out in a market that bombards consumers with product advertisements, brands need to tap into consumer psychology research to...
Morgan Carpenter
- Jun 21, 2023
- 4 min
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Morgan Carpenter
- May 31, 2023
- 3 min
The Power of a Unique Selling Proposition (USP) for Brands
For consumer brands, one of the best marketing techniques for standing out from the crowd and drawing in consumers is by establishing a...
Morgan Carpenter
- May 29, 2023
- 4 min
Brand Visibility: a Guide to Marketing Your Product Claims
In today's competitive marketplace, consumer brands, including skincare and supplement brands, are constantly seeking ways to enhance...
Morgan Carpenter
- Apr 24, 2023
- 4 min
FTC Penalizing False Claims: Is Your Brand Prepared?
The FTC recently strengthened its recommendations for consumer brands to provide clinical support for product claims. Now, the...
Morgan Carpenter
- Feb 6, 2023
- 3 min
Body Positive Marketing for Beauty Brands
What is Body Positivity? Body positivity is a movement that celebrates diversity in bodies of all shapes, sizes, colors, ages, and...
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