Morgan CarpenterSep 1, 20234 minTurning Research Results into Consumer-Friendly ClaimsFor consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...
Morgan CarpenterAug 23, 20234 minSensory Psychology in Marketing and PackagingThe connection between your product and your consumers’ experiences fosters brand loyalty. Beyond the product itself, the way it appeals...
Morgan CarpenterAug 16, 20233 minAugmented Reality's Impact on Consumer Understanding of Product ClaimsIn the ever-evolving landscape of consumer brands, staying ahead means embracing innovative technologies that reshape the way we interact...