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Congratulations to NakedPoppy for completing a clinical trial with Citruslabs

Awaken Eye Cream brightens and hydrates undereye skin


NakedPoppy investigated their Awaken eye cream for its effect on undereye skin health and overall appearance. This was a single-group consumer perception study that used participant self-report methods for data collection. This means that there was one study group that used the product daily and responded to questionnaires about their experience as well as provided general qualitative feedback about the product.

About NakedPoppy

Clean beauty that specifically targets your skin concerns

NakedPoppy creates clean, vegan, cruelty-free beauty and skincare that is customizable to your individual skin needs. Their priorities are the quality, applications, and performance of clean beauty products.


The company believes clean, natural beauty products should wear well and look just as good as traditional products. They claim that beauty is a lifelong journey and that adopting clean makeup and skincare routines can be an investment in your long-term wellbeing. 

NakedPoppy has received rave reviews from clean beauty enthusiasts on their range of makeup products and decided to keep up the momentum with clinical research through Citruslabs. Their goal is to deliver scientifically informed formulas to their customer base and create claims based on the product's actual performance on real people.

The product

NakedPoppy created its Awaken Eye Cream to provide lasting moisture, brightening and firming effects under the eye. Their clean, vegan formula incorporates natural super ingredients that also target fine lines and crows feet.

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Study design

This was a single-arm consumer perception study over four weeks. Each day for the duration of the study, participants applied the eye cream. Participants completed a qualitative questionarre after the four week study to provide information about their experience with the product, and were asked additional questions about the hydrating, depuffing, smoothing, and brightening qualities.

The participants

35 female participants, aged 35 and older, completed the study. All participants were generally healthy but presented with (self-perceived) one or several of the following: moderate dark circles or darker looking under-eye area, moderate crow’s feet or fine lines around eyes, puffy eyes, under-eye bags, moderate photodamage, dull/dry under-eye area, self-reported tired-looking eyes.


The effects of Awaken Eye Cream

This consumer perception study conducted with NakedPoppy is a great first step and foundational for their research. It established a baseline for their product's effects and performance. The next step for NakedPoppy would be to invest in a double-blind placebo-controlled study, the gold standard for clinical research. 

Aims & Objectives: To evaluate the effects of NakedPoppy's Awaken Eye cream on perceived signs of tiredness, puffiness, texture, and other skin concerns. 

Study design: Consumer Perception

Methods: A total number of 35 female participants completed the study across 4 weeks, using the eye cream each day in conjunction with normal skincare (without other eye products.) The participants were surveyed after the study's conclusion and asked a series of questions about their undereye appearance after using Awaken, and were able to comment on other aspects of the experience (e.g. application process.)

Results: After using the Awaken eye cream, the overwhelming majority of participants noticed increased hydration, decreased puffiness, and overall percevied improvements in their underye health.

Conclusion: NakedPoppy's Awaken Eye Cream is effective in supporting undereye health and appearance, particualrly in areas such as hydration and puffiness. 


NakedPoppy's Awaken Eye Cream provides a clean option for underye health without sacrificing performance

This consumer perception study with 35 women demonstrated the efficacy of NakedPoppy's Awaken Eye Cream in improving undereye health and appearances, namely by increasing moisture and depuffing the skin.

94% of participants experienced hydrated skin around the eyes

82% of participants saw an improvement in puffiness

82% of participants felt their eyes looked fresher and more awake

85% of participants experinced healthier looking skin

82% of participants experinced smoother-looking skin

74% of participants saw brighter looking eyes 

Undereye Skin Health and Appearance

The vast majority of participants reported satisfaction with the Awaken Eye cream and its impact on undereye health and appearance. 

The product's performance was rated better than previously used eye creams, and 82% of participants would recommend the cream to others. 

What were participants favorite parts about the Awaken Eye Cream?

​​"It makes my eyes feel soft and moisturized and reduces my puffiness and dark circles. My eyes look much brighter."  


"Melts very quickly. I can see improvements around my eyes. No tired eyes. It really makes my skin soft and glowing." 


"The texture is lovely. I look much more awake when i use it." 


"I love how hydrated it makes my under eye area. It isn't greasy and absorbs quickly into the skin. I feel like I do look more rested and brighter in the eye area." 


"It really does brighten the under eye area well.  It is silky smooth and does not leave any flakey residue when I apply concealer. " 

"My under eye area is much brighter." 

"I absolutely love Awaken Eye Cream and I would love to try other NakedPoppy products. My under eye area looks better than I had ever imagined. I am truly blown away!"

"I look 10 years younger around my eyes. The past couple of weeks have been very emotional, and even with lots of crying and lack of sleep, this eye cream kept my eyes looking fresh with no puffiness, dark circles or bags."


Awaken Eye Cream performs well among participants with self-reported undereye skin complaints, and has been shown to reduce puffiness, dehydration, and dullness under the eyes.

35 participants applied Awaken daily for 4 weeks and completed qualitative questionnaires at week 4 of the study period. The results of this study indicate that regular use of the Awaken Eye cream can provide improvements in a wide variety of skin-related markers such as younger-looking skin, better hydration, and improved smoothness. Regular use of eye cream was found to be effective and tolerated well by the participants in the study with no adverse events. These findings show promise for the use of the Awaken Eye Cream as part of a healthy skincare routine.

About Citruslabs

Clinical trials for consumer brands 

Citruslabs’ mission is to provide robust, affordable clinical trials for brands. We are setting new standards for creating research-backed product claims for supplements, skincare products, devices, CBD products, health foods, and superfoods.

Citruslabs’ mission is to provide robust, affordable clinical trials for brands. We are setting new standards for creating research-backed product claims for supplements, skincare products, devices, CBD products, health foods and superfoods.

We can do it all

Study design

IRB process

Patient recruitment

Patient adherence 

Data collection

Data analysis

Product claims

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