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A Kinder Way to Prove Pet Products Work



Imagine this: In the quiet comfort of a softly lit living room, there's Leo, a Frenchie with a heart as big as his bark, goofing around by the feet of his favorite human, Sarah. Every time Sarah picks up that supplement he’s been testing in a clinical trial, Leo's eyes light up, not just from the excitement of getting a treat but also because those treats are making him feel more lively and joyful. This simple, everyday moment is at the heart of a kinder, more thoughtful way to make sure the pet health products we love are actually doing their job. It's about seeing our furry friends thrive right before our eyes, in their favorite spot by the couch, rather than hearing about it from a cold, distant lab. This approach, steering clear of any cruel, harmful animal testing, is what guides our approach to product claims for pet health brands.


Real-Life Results

Gone are the days when the only way to test if a pet product was any good involved science experiments that no animal (or pet parent) would sign up for if they had a choice. At Citruslabs, we’re doing things differently, in ways that are as caring as they are clever. Imagine asking pet parents, just like Sarah, to share how their pets are doing with new wellness products, all from the comfort of their own homes. This way of figuring out what works and what doesn't isn't just about being kinder—it's about getting insights that are as real as it gets, directly from the cozy corners where pets love to nap and play.


Why Testing at Home Makes All the Difference

There's something special about considering pet owners' observations as the gold standard for understanding pet health products. When pets stay in their usual, happy places, they act more like themselves. This means we get a clearer picture of whether those new chews or shampoos are making a real difference in their well-being. Plus, it reassures pet parents that the brands they support see eye to eye with them on what matters most: the health and happiness of their furry family members.


Bringing these studies into the home highlights multiple benefits. It keeps our pets in their happy place, making sure they're not stressed or scared by unfamiliar surroundings, which could throw off the results. It also means we get to see how these products work in real life—like if that supplement really does give Leo an extra spring in his step or if that shampoo soothes his itchy skin after a day playing in the park.


A Little Heart-to-Heart for Brand Owners

As we navigate testing more pet health products, embracing methods that prioritize kindness and real-world relevance is essential. Moving towards research that respects our pets' well-being and leans on the special bond between pets and their people is a smart and heartfelt move. It shows a commitment to making sure that the journey towards better health for our pets is paved with compassion and understanding.


As we step forward into this promising future of pet health, where empathy and innovation walk side by side, it's clear that the path we choose can make all the difference. For those of us looking to make a positive impact in the world of pet care, the question isn't just about what we're offering, but how we're proving its worth. How will you, as a brand owner, join in on this journey towards a more compassionate and connected world of pet wellness?


Ready to find out how pets engage with your product?

Talk with our team in a one-on-one call to find out more.


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