Recruiting participants is a critical part of the clinical trial process, but it can also be one of the most challenging. Many clinical trials fail to recruit an adequate number of participants which threatens research timelines and can invalidate results. Luckily, it is now possible to use a variety of digital tools in order to advertise your clinical trials online.
Where to Advertise: Near and Far
Online advertising for clinical research is best accomplished through a multi-faceted approach. Research sites and investigators can begin by posting in online medical forums related to the health indications targetted by the clinical trial at hand. This is especially applicable for centralized trials where research takes place in person at a given site, and participants will need to be generated locally.
From there, social media can be a fantastic next step toward broadening your reach. Particularly if you are operating a virtual trial, social media is the perfect method for widening your catchment area of participants to include anyone that local forums may not incorporate.
If your research site has an established social media presence, simply posting updated trial opportunities can be a good start. Beyond that, sponsors and brands participating in the research can take advantage of their own social media followings to share participation opportunities with their audience.
What to Include: Clarity and Consistency
When you advertise clinical trials online, you should include the basic trial information and as many general inclusion criteria as feasible within a post’s word limits.
For instance, if you’re advertising an opportunity for a PMS or menopause study, you should mention that participants must be of a certain age and be experiencing moderate PMS or post-menopausal symptoms. It can be helpful to describe some of the specific symptoms a trial is targeting, and this can also be an eye-catching tactic that will jump out at people struggling with the condition you describe.
Further, maintain consistency across your posts in line with best practice guidelines. For brands, ensure your advertisements for a trial still subscribe to your brand identity -- when posts are made that appear wildly out of place, people can often dismiss your research opportunity as a potential scam.
Be concise, and clear, and encourage anyone who might be eligible to check out your research opportunities. You’d be surprised how many leads you can generate from a consistent online presence!
Read More about Advertising Clinical Trial Online
- Learn how recruitment services can help you get the most out of online outreach.
-Take a deep dive into using social media for clinical trial recruitment.
-Learn about the metrics for success in social media trial recruitment
Advertising Clinical Trials Online FAQ:
Can you advertise clinical trials on Facebook?
Yes, Facebook ads can be used to advertise clinical research opportunities. Facebook groups related to specific health concerns also sometimes allow clinical trial advertisement.
How can clinical trials increase enrollment?
Clinical trials can increase enrollment by using a patient recruitment service, employing drip campaigns, or advertising online.
What is social media recruiting?
Social media recruiting involves advertising clinical trials on social media and actively encouraging engagement and participant questions.
What social media is best for recruiting?
Social media that allow for mutual communication and resource sharing is best for clinical recruitment, including Facebook and Instagram.
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