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Why Create Performance Claims for Cosmetics?

Before advertising their products, many cosmetic brands choose to run clinical trials in order to create claims about their products’ function and performance. This is one of the best investments you can make in marketing your product, as cosmetic claims are the foundation for customers’ trust in your brand. Today, we’ll overview the three main reasons you should look into gathering cosmetic claims for your products.

Build Trust

Cosmetic claims are quantifiable results from clinical trials on your product. These give potential customers a sense of transparency into how your brand tests products, and how they work on actual people. By creating these claims, you can work to build trust in your products by providing evidence that they actually work as intended.

Create Marketing Materials

If you’ve already thoroughly clinically tested your products, you should still consider creating cosmetic claims in order to refresh your marketing materials. Creating new claims, even on products that have been released for a while, can give your customers confidence that you’re frequently checking that your formulas work as effectively and safely as possible.

Cosmetic claims can also be a great way to launch or pre-promote new products, by showing that they’ve passed muster with participants who tried them before the official release.

Improve Your Product

In the process of running clinical trials to create cosmetic claims, you also gain the opportunity to improve your formula or your approach to advertising based on what people’s experiences are with its performance.

If you run a consumer perception study, you will be getting feedback from participants that you may be able to incorporate into future improvements to your product. Even something as seemingly simple as packaging may come up in consumer feedback and can be an easy fix that improves the customer experience of your products before their official lauch.

Want to create your own clinical trial?

Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.


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