Showcasing the research supporting your products is essential. It builds trust, credibility, and sets your brand apart in the eyes of discerning consumers. You’ve already invested in a clinical trial or consumer perception study to back up your product claims, so you should present the results engagingly to ensure they reach your customers! Working with Contract Research Organizations (CROs) can be a great way to approach the post-research process creatively. We have collected some innovative marketing strategies your brand and a CRO may use to present your results effectively.
1. Interactive Infographics
Citruslabs Idea: Transform detailed clinical data into simple interactive infographics.
Clinical data can be full of jargon and difficult to interpret for the average consumer. Interactive infographics offer a visually engaging way to present key findings. Consider creating infographics that allow users to click on different data points for more details, making the information accessible and engaging.
For inspiration on great infographics, check out this blog post with meaningful examples.
2. User-Friendly Summaries
Citruslabs Idea: Develop quick user-friendly summaries of research results.
Take the central findings from your research and condense them down into easy, readable summaries. This is a great way to offer consumers a quick reference point that gives them the key takeaways from your research. You can be a great way to connect your product claims to your research too, by using them as the topics for your summaries.
3. Video Testimonials
Citruslabs Idea: Gather video testimonials from study participants.
Reviews are effective because they showcase the experiences other customers have had with a product, and consumers trust their peers. You can harness this strategy by inviting participants from your clinical studies to share their experiences via video testimonials. This personal touch humanizes the data, making it relatable and persuasive for potential customers.
4. Interactive Webinars
Citruslabs Idea: Host interactive webinars to discuss research findings.
Provide consumers with webinars to learn about clinical data, its implications, and how it supports the claims of your product. Encourage transparency and education by offering live Q&A sessions.
5. Virtual Reality (VR) Experiences
Citruslabs Idea: Create immersive VR experiences to showcase research environments.
For products with compelling research settings, consider using virtual reality to transport consumers into the lab. Or, use this as an opportunity to showcase your product’s uses and applications, and work information about your research into the VR demonstration. This offers an exciting and memorable way to engage with your research.
6. Social Media Stories and Posts
Citruslabs Idea: Share bite-sized snippets of data on social media.
Social media is a powerful tool in the right hands, and consumer brands can use this to their advantage by posting intriguing data snippets as stories or posts. Use eye-catching visuals and concise captions to pique interest and direct followers to more in-depth information.
Wrapping Up
Clinical data is absolutely critical to satisfy regulatory requirements and foster credibility for consumer brands. However, its potential extends far beyond scientific validation. By collaborating with a CRO and thinking creatively, you can transform raw data into engaging marketing materials that captivate and inform your audience.
Some of the best ways to do this are through simple strategies like providing concise summaries of the information and interactive infographics, or through more creative options like social media outreach and webinars.
Present the clinical evidence supporting your product claims in a creative way in order to draw in customers and appeal to the increasing health consciousnesses of consumers.
Want to create your own product claims?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.