The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
The supplement space is always evolving, with new products hitting the shelves every week promising better sleep, stronger immunity, sharper focus, and everything in between. But while the market is full of innovation, it’s also littered with failed launches and forgotten brands. The truth? Launching a supplement isn’t just about having a great idea or a trendy ingredient, it’s about execution. From regulatory slip-ups to branding blind spots, even experienced entrepreneurs
You’ve seen it before, a new supplement that promises to “reset your gut in 24 hours” or a serum that claims to “erase a decade of wrinkles overnight.” These flashy statements are often wrapped in scientific-sounding language and peppered with phrases like “clinically backed” or “proven formula.” But scratch beneath the surface, and you’ll often find a different story, one of misleading claims , vague evidence, and marketing spin. In an era where consumers crave both performa
The placebo effect is a fascinating psychological phenomenon that has profound implications for how we perceive the effectiveness of products. While it’s commonly associated with medical trials, the placebo effect extends well beyond pharmaceuticals and has significant relevance in industries like skincare, supplements, cosmetics, and even pet health. Understanding this effect can help brands design better products, conduct more meaningful clinical trials, and market their o
