The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
A baseline assessment in research is the initial set of measurements collected before any intervention begins. It establishes each participant’s starting point so researchers can accurately measure change over time. For health and wellness brands, a well-designed baseline assessment is what makes your study results credible. Without it, you cannot confidently show that your product influenced outcomes rather than natural variation or outside factors. At Citruslabs, baseline a
When consumer preferences shift rapidly and competition is fierce, the brands that rise to the top are those that harness the power of data to craft smarter, more impactful marketing strategies. With countless marketing strategies and tactics available, it's crucial to track the right metrics that provide valuable insights into performance and areas for improvement. This post will highlight the key CPG marketing metrics that every brand should focus on to drive growth and en
In the fast-evolving world of product development, in silico testing is emerging as a powerful and innovative tool. By leveraging advanced computer simulations and modeling, this method is transforming how brands in industries like cosmetics, skincare, supplements, superfoods, and pet health validate their products. Here’s a high-level overview of what in silico testing is, its benefits, applications, and why it’s gaining momentum in clinical trials. What is In Silico Testing
