Guide to Clinical Evidence for Pet Product Claims

These days, the pet aisle is packed with products claiming to support everything from digestion to joint health. But not all pet product claims are created equal, so how can you tell what really works? That’s where clinical evidence comes in.

Pet product claims, whether for calming supplements, joint support, or shiny coat formulas, must be backed by real data to earn the trust of modern pet parents. Without scientific support, claims like “supports mobility” or “boosts immunity” are little more than marketing buzzwords.

To ensure these claims are not only ethical but also legally sound, pet brands can turn to Contract Research Organizations (CROs) to conduct clinical trials. This guide explains why clinical evidence matters, how CROs can support your pet brand, and what to consider when selecting a research partner.

What Counts as Clinical Evidence for Pet Products?

Clinical evidence refers to scientifically gathered data that demonstrates how a product performs under real-world or controlled conditions. In the pet space, this could include:

• Placebo-controlled studies showing improved mobility in aging dogs

• Owner-reported outcomes of reduced anxiety in cats

• Biomarker tracking to show better digestive health in pets

The key is objective, verifiable results that can substantiate your product claims. This kind of evidence isn’t just nice to have, it’s essential if you want your claims to resonate with discerning pet parents and avoid scrutiny from regulatory bodies like the FTC.

The Role of CROs in Supporting Pet Product Claims

A Contract Research Organization (CRO) helps pet brands run clinical trials to validate product claims. CROs handle everything from study design and recruitment to data analysis and reporting.

Here's how a CRO helps bring credibility to your pet product claims:

• Study Design Expertise: They create scientifically sound protocols tailored to your product.

• Data Collection: Objective data collection ensures reliable outcomes.

• Regulatory Guidance: CROs understand the nuances of pet product regulations, particularly FTC guidelines for advertising claims.

• Marketing Power: The resulting evidence allows brands to make stronger, legally sound, and consumer-trusted claims.

In short, CROs help brands prove that their products do what they say, safely and effectively.

Benefits of Clinical Trials for Pet Product Brands

Investing in clinical trials to support your pet product claims comes with major benefits:

Build Consumer Trust

Pet owners are more likely to purchase products backed by clear, clinical proof.

Differentiate Your Brand

Evidence-based claims help you stand out in a crowded marketplace full of vague promises.

Improve Product Development

Clinical data can highlight how to improve formulas for better results, and better reviews.

Boost Marketing Potential

“Clinically tested,” “shown to improve,” and other substantiated phrases can now be part of your messaging, without fear of misleading consumers.

Choosing the Right CRO for Your Pet Product Trials

Selecting the right research partner is key. Here are some factors to consider:

• Experience with Pet Products: Choose a CRO that has worked with supplements, treats, or topical pet products, not just pharmaceuticals.

• Decentralized Capabilities: Virtual or decentralized CROs can reduce costs and speed up timelines while offering nationwide access to pet participants.

• Clear Communication: You’ll want a collaborative partner who keeps you informed every step of the way.

• Transparency & Results: Ask for case studies and reports from past trials. A good CRO will have real results they’re proud to share.

How Clinical Evidence Impacts Pet Brand Success

Solid clinical evidence directly affects your brand’s credibility and long-term success. Pet owners are more informed than ever and expect transparency and honesty in marketing. Brands that back up their pet product claims with real data are more likely to:

• Earn repeat customers

• Receive positive word-of-mouth

• Get featured by retailers and marketplaces looking for credible products

• Avoid regulatory pitfalls

Ultimately, clinical trials are not just a regulatory checkbox, they’re a growth tool.

Start Creating Evidence-Based Pet Product Claims Today

Ready to put real science behind your pet product claims? At Citruslabs, we make clinical trials affordable, efficient, and tailored for pet brands of all sizes.

We design studies that fit your product and your budget, so you can start sharing verified results that pet parents trust. From study planning to marketing-ready reports, we handle it all.

Let’s talk about your trial. Contact us here.