Clinical trials are essential for consumer brands testing new treatments and products. But did you know that even after these trials are done, Clinical Research Organizations (CROs) can still assist consumer brands? From improving formulas based on user feedback to ensuring complete regulatory compliance, your CRO can be a great guidepost for the life of your product after clinical testing. We explore how a CRO can help consumer brands in different ways, even after the research is over.
Making Products Better
Once a clinical trial is finished, consumer brands need to improve their products to match what customers want. A CRO can help by looking at the trial data, finding patterns, and understanding what customers think. With this information, brands can make their products better in terms of ingredients, packaging, and marketing strategies. This helps create a better experience for customers and bolsters your brand’s reputation for quality and performance.
Following the Rules
Navigating the guidance and requirements of regulatory authorities can be tough for consumer brands. A CRO can help by knowing and keeping up with the latest rules and making sure products are safe and high-quality. By working with a CRO, brands can make sure they follow the rules, avoid problems, and don't waste time or money on repeated procedures or extraneous regulatory appeals.
Keeping an Eye on Products
Consumer brands need to watch how their products do after they launch. A CRO can help by checking how the products perform in real life and if they're safe and effective for different people. This helps brands find and fix any issues quickly, keeping customers happy and the brand strong.
Supporting Marketing and Communication
Consumer brands need good marketing and communication to reach customers. A CRO can help by providing scientific knowledge and helping create marketing materials based on facts. By using the data from clinical trials, brands can explain the benefits of their products in a clear and trustworthy way.
This is part of why working with a CRO can be so helpful in ensuring that your trial data is made accessible, particularly as many brands overlook the importance of publishing their results.
Asking Customers for Feedback
Customer feedback can be gathered by your CRO during and after the research process. This often overlooked procedure can be nearly as impactful as gathering the clinical data itself.
To stay ahead, consumer brands need to know what customers want. CROs can help by asking customers directly through surveys and group discussions. Brands can use this information to make better products and make customers happier. It also helps brands know what to do next in marketing and innovation.
Building Relationships
CROs have lots of connections in the healthcare and research communities. They can help consumer brands make partnerships with other important organizations. These partnerships can bring new ideas, support product development, and create new opportunities in the market.
Your CRO will also have an established relationship with the relevant regulatory bodies, as well as an Independent Review Board which are both required factors to consider in ethical clinical research. Whereas sponsors would have once had to form these connections on their own, CROs can now help brands
Wrapping Up
Consumer brands can get help from Clinical Research Organizations (CROs) even after their clinical trials are over. CROs can make products better, help follow the rules, watch how products do in the market, support marketing efforts, ask customers for opinions, and build relationships with important organizations. By working with a CRO, consumer brands can keep growing, meet customer needs, and become trusted brands in the industry.
Want to create your own clinical trial?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.