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Top 3 Clinical Trial Trends of the year

2021 promises to be an impactful year for clinical trials, as we’ve already seen in our roundup of the top trials to follow this year. Today, we’ll dig into some overarching trends that we can expect to lead the industry as we progress further into the year.

Further digitization

As in many other industries, the realm of clinical studies is becoming more and more digital. Especially over the course of the pandemic, nearly every aspect of clinical studies has seen a shift towards virtual practices. Virtual clinical trials have become the norm during this age of uncertainty, but it’s almost certain this will extend beyond the pandemic as more people in the field recognize the benefits of virtual clinical research organizations. Virtual CRO’s offer improved patient experience, higher data quality, and are generally more accessible to people with chronic or rare illnesses. This shift makes sense, given the technology available to CRO’s, making it easier than ever to digitize medical records, communicate with patients, keep engagement rates up, and more personally target recruitment.

Personalized Medicine

Along with moving more of the medical field online, there has been an uptick in the use of personalized, precision medicine. This kind of treatment is proving to be more effective, but because of the limited testing in comparison to traditional trial techniques, will require sponsors to prepare to serve more niche populations. This approach to medicine might become easier with greater digitization, as virtual data collection and self-reporting could help medical providers, and clinical trial organizations to better understand their target demographics and avoid using “one size fits all” treatments.

Pre-Recruitment Practices

Given how greatly the Covid-19 pandemic delayed many clinical trials, it’s becoming more common for researchers to work with clinical trial organizations in order to build a suitable patient pool for future clinical studies. Patient recruitment services offer researchers the chance to connect with educated, prepared patients screened for future studies, with the intent of notifying any potential candidates as soon as the pandemic subsides. We are one of the options out there for pre-recruitment (or any of your current recruitment needs!) and we offer the kind of seamlessly integrated patient recruitment platform that you won’t be able to find anywhere else.

Want to learn more?

Citrus is a fully integrated recruitment and retention software that fits any clinical trial and simplifies the implementation of patient engagement in your clinical trial. Whether you are already working with CTMS systems or not, Citrus is the perfect add-on to make patient interaction effective.

Since 2015, our team has been hard at work raising awareness of clinical trials across the globe. A Forbes ‘30 Under 30’ company and a graduate of the renowned Techstar program in New York, Citruslabs is at the forefront of patient recruitment and retention technologies. With over 3 million patients now recorded on our databases, our patient recruitment dashboard is fast becoming the most efficient method of trial recruitment.

Now a #1 health app in 17 countries, our Mindmate app is helping to revolutionize the way we think about healthcare. Mindmate “[takes] senior care into the digital age” (Forbes, 2018) by providing people with cognitive decline the essential tools to help them rebuild and maintain strong mental health. Trusted by millions of users, our health community continues to grow as the content available expands to the needs of individuals today.

With more than 200 research sites now using the Citrus platform to screen thousands of patients every month, researchers are now well on their way to finding new treatments for hundreds of different health conditions - something that just would not be possible without a technological solution. Make sure that your clinical trial is in the lucky 12% and turn that luck into guaranteed results with Citrus.

Check out what our customers have to say about us here.

And If you’d like to know more about how Citruslabs can help you recruit more effectively, get in touch with our team here.


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