Study on Proper Wild's Energy Shot by Citruslabs
Proper Wild is passionate about delivering energy shots with clean and transparent ingredients that actually work, without compromising your health. Built by a team of engineers, designers, athletes, and foodies based in New York City, they’re committed to keeping their products simple, straight to the point, and always backed by science.
What is the Energy Shot?
The Proper Wild shot tested in this clinical trial contains 100% Plant-Based Ingredients, is low calorie, has no added sugars or artificial sweeteners, and is preservative-free.
How was the Energy Shot tested?
40 participants aged 18-55 took one of the Proper Wild Energy shots each morning for four weeks. We helped Proper Wild collect data on participants' focus, productivity, and experiences with the product overall.
Study results for Proper Wild's Energy Shot
How are Mental Health Symptoms Measured?
Proper Wild provides a great example of a clinical trial on a supplement product which addresses the symptoms of a disorder: Attention Deficit Hyperactivity Disorder. It is crucial for supplement brands to market these kinds of products carefully, as regulatory bodies (namely the FDA and FTC) strictly prohibit supplements from claiming to cure, treat, or prevent any disease - and this includes disorders such as ADHD. As such, supplement brands must only market product claims that target symptoms of mental health, rather than the disorder itself. For example, Proper Wild pursued research to support their claims that their energy shot boosts focus and reduce brain fog, not that it tackles ADHD itself.
Benefits of Clinical Research for Proper Wild and Other Brands
Creating product claims that are backed by clinical evidence increase transparency and accountability on the part of the brand. When brands such as Proper Wild make claims that are backed up by scientific evidence, they show that they are committed to delivering quality products that deliver on their promises. This in turn increases customer satisfaction and loyalty, and decreases brands' risk of regulatory authority issues.
Proper Wild significantly improves a range of ADHD-like symptoms and leaves participants feeling overall satisfied. After 28 days, most participants also agreed that Proper Wild reduced the number of caffeinated drinks required to get through the day without causing any nasty side effects sometimes associated with coffee, such as stress, anxiety, jitters, or stomach upset.
Clinical trials for consumer brands
Citruslabs’ mission is to provide robust, affordable clinical trials for your brand. We are setting new standards for creating research-backed product claims for supplements, skincare products, devices, CBD products, health foods, and superfoods.
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