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Ethical Marketing and Transparency in the Age of Informed Consumers

Get an inside peek into how consumers are approaching wellness products, as well as actionable strategies for building trust while standing out in a crowded marketplace.

Ethical Marketing and Transparency in the Age of Informed Consumers

About the webinar

About the webinar

Consumers are increasingly educated and skeptical about their purchases. Every day we’re seeing more lawsuits from consumers aimed at brands who have misled them in the pursuit of profits. The necessity for ethical marketing and transparency has never been more critical. This webinar, led by the experienced Susanne Mitschke, looks into the pivotal shift in consumer behavior and how it impacts wellness CPG brands.

As a wellness brand owner or marketer, you’ll get an inside peek into how consumers are approaching wellness products, as well as actionable strategies for building trust while standing out in a crowded marketplace.

Our special guest speakers, Hannah, Vice President of Retrouvé, and Jami, Co-Founder of Retrouvé, will share their valuable perspectives and insights. Together, we will explore why today's consumers demand more honesty and clarity than ever before and how this shapes the marketing landscape for wellness products, including skincare, supplements, and superfoods.

Register now

2024-03-21

10:00 am PT



You'll learn:

- Insights into the evolving mindset of consumers in the wellness sector and how their increased knowledge affects buying decisions
- An in-depth look at ethical marketing in today's landscape and why it's essential for brand longevity.
- Strategies for effectively and honestly communicating product benefits, ingredients, and potential results to foster trust.
- How to leverage and present clinical research in marketing campaigns to educate and reassure your audience.
- Practical tips for establishing and maintaining a relationship of trust with your audience through honest marketing practices.
- Real-world examples from Retrouvé on how transparency and ethics have shaped their marketing strategies and consumer relationships.

About the Speakers

Susanne Mitschke

Citruslabs

Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".

​Citruslabs is the fastest-growing CRO (contract research organization) for brands.

 

Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.

Jami Heidegger, Co-Founder

Jami Heidegger, Co-Founder

Retrouvé

In 1988, Jami Heidegger, along with her husband, World Champion Alpine Skier Klaus Heidegger took over the reins of the family business, Kiehl’s Since 1851. The Heideggers were dedicated to preserving the highest standard of quality initiated by the Kiehl founding family and passed through the generations of Morses. Under the Heidegger’s direction, Kiehl’s evolved from a local pharmacy to an elite worldwide beauty products business. Kiehl’s Since 1851 was sold to L’Oreal in June 2000.

In 2014, Jami and Klaus launched Retrouvé, an exclusive collection of prestigious unisex skincare products that Jami initially developed for their own personal use. Retrouvé represents an anthology of over 75 years of collective experience, research, and collaboration resulting in a super-luxurious bespoke skincare line distilled from this extraordinary family’s deep knowledge and aesthetic vision of cosmetic products. Initially introduced in Paris, the label is now also available around the world. Retrouvé wields new technologies and high-octane potent ingredients in intense concentrations and unprecedented textures to set new standards in luxury skincare.

Jami Heidegger, Co-Founder

Hannah Heidegger, Vice President

Retrouvé

Based in Los Angeles, Hannah Heidegger is the Vice President for the luxury skincare company, Retrouvé, and the fourth generation of her family in the skincare industry. Working in the family business, Hannah manages website operations, social media, digital advertising, and email marketing. She graduated Cum Laude from UCSD in 2019 with a Bachelor of Arts in History and a minor in Psychology. Hannah is also an equestrian, a lifelong passion that she continues, and has represented the US in international show jumping competitions. Over the past 15 years, Hannah has also been an avid supporter of the organization Project Angel Food, which provides meals to those in need in the Los Angeles Area.

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