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Product Claims 101 for Founders: Everything You Need to Know Before Launching Your Wellness Product

Do you have a really innovative idea for a wellness product that you want to share with others? This webinar will give you an overview of the product validation aspects you need to consider before going to market.

Product Claims 101 for Founders: Everything You Need to Know Before Launching Your Wellness Product

About the webinar

About the webinar

Register now

10:00 am PT

Congratulations! You discovered a wellness product that's going to change lives, just like it probably changed yours. It can feel overwhelming at this stage, but we're here to help! The wellness industry has seen immense growth in the past decade, with more brands on track to emerge into the market. In order to capitalize on the rising trends, you have to know how to establish trust with your audience, prove that your product actually works, and position your brand in a way that beats the competition.

At Citruslabs, our main focus are small to medium-size brands. We know exactly what you need to succeed and we keep our services affordable so you can grow and scale your business. Join us to tap into the insights we've collected from working with hundreds of brands just like yours.

You'll learn:

- The basics of product claims, why they matter, and how to create compelling claims that resonate with your audience
- FTC and FDA regulations and compliance
- Business growth tactics for founders in the wellness space
- Marketing and branding dos and don'ts for wellness brands
- The ins and outs of manufacturing, ingredient sourcing, and formulation

About the speakers

Susanne Mitschke


Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".

​Citruslabs is the fastest-growing CRO (contract research organization) for brands.


Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.

Jake Ribbe

Jake Ribbe

CPG Fusion

For almost six years, Jake has made his mark as an independent manufacturing representative, propelling growth and innovation in the dietary supplement industry. Throughout this period, he assumed various roles, including Chief Revenue Officer at a dietary supplement manufacturing facility, spearheading substantial growth.

His passion for the industry led him to found CPG Fusion, a specialty ingredient distributor and contract manufacturing service provider.

One of CPG Fusion's proudest achievements has been upcycled fruit and vegetable powder development. They've harnessed the potential of juicing pomace, transforming what was once waste into valuable, sustainable, and nutritious ingredients.

Throughout his career, Jake has helped formulate and launch a comprehensive array of products. He has consulted with D2C companies, sharing insights on formulation and ingredient supply chains, optimizing costs, and nurturing strong supplier relations.

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