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The Rise of Science-Backed Pet Wellness Brands

Get an inside peek into the integral role of research-backed product claims in shaping the pet health industry and discuss strategies for navigating product claims, regulatory guidelines, and shifting consumer expectations.

The Rise of Science-Backed Pet Wellness Brands

About the webinar

About the webinar

You probably knew already that pet food was a massive market with an estimated market size of $134 billion annually. However, supplements are also on the rise, with an estimated market size of $2.5 billion in 2022. As the pet health market booms, so does the flood of product claims. But are these claims backed by science? As consumer demand for scientifically backed pet products increases, the question of whether these claims are genuinely supported by rigorous research becomes more and more important. After all, despite the booming market, pet health lags about 7 years behind human health. We humans want our supplements to be backed by science, and we have the same standards – if not higher standards – for our furry family members. Unfortunately, many pet health studies are either non-existent or too small to be meaningful (picture this: studies with just 10-30 animals in a placebo-controlled study).

Consumers now demand transparency and solid research behind the products they buy for their pets. The latest Citruslabs Pet Health Report 2024 reveals that a whopping 95% of consumers prioritize products backed by research for their furry companions. This shift in consumer behavior highlights the need for pet health brands to not only meet regulatory standards but also provide evidence-based claims to foster consumer trust and ensure transparency.

Let’s change the pet health industry together!

In our upcoming webinar, Susanne Mitschke, CEO, and co-founder of Citruslabs, alongside Citruslabs’ veterinarians, Dr. Davide Stefanutti and Dr. Kathy Lewis, will explore the evolving landscape of the pet health industry. They will highlight the integral role of research-backed product claims in shaping the pet health industry and discuss strategies for navigating product claims, regulatory guidelines, and shifting consumer expectations. You will also receive tips on how to design your own study, and what to take into consideration when planning your research.

Register now

2024-04-25

10:00 am PT



You'll learn:

- Insights into the current state of pet health research
- The do’s and don’ts of pet health research
- The potential of decentralized clinical trials and research, including telehealth, to create research-backed product claims in a cost-effective way
- How to leverage clinical research in marketing campaigns to educate your audience and gain a competitive advantage
- Insights into evolving consumer preferences, emphasizing the growing demand for transparency and the insistence on products validated by scientific research

About the Speakers

Susanne Mitschke

Citruslabs

Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".

​Citruslabs is the fastest-growing CRO (contract research organization) for brands.

 

Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.

Dr. Davide Stefanutti

Dr. Davide Stefanutti

Citruslabs

Dr. Davide Stefanutti is a veterinarian (DVM) and holds a PhD in animal nutrition. Davide has pioneered research in the innovative use of green-blue microalgae for pets in Italy. His quest for cutting-edge nutritional solutions led him to Tufts University Center for Cellular Agriculture in the US and subsequently to Meatly, a UK-based startup, where he explored the groundbreaking application of cultivated meat in pet food. Presently, he lends his expertise as a veterinary consultant, focusing on evidence-based clinical nutrition, and holds a residency with the European College of Veterinary and Comparative Nutrition.

Dr. Davide Stefanutti

Dr. Kathy Lewis

Citruslabs

Dr. Kathy Lewis started her career in human psychology before graduating with a DVM from The University of Tennessee College of Veterinary Medicine in 2002. With certifications in fear-free practices and silver-level low-stress handling, she embodies compassionate veterinary care. Dr. Lewis specializes in Internal Medicine, Geriatric and Palliative Care, Animal Welfare, and nurturing the Human-Animal bond. At the forefront of innovation, Dr. Lewis is pioneering telehealth visits for Citruslabs, leveraging her vast knowledge to drive advancements in animal nutrition, supplements, and grooming products.

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