Best Practices for Marketing a Formula Change
Formula changes are a natural part of product innovation, whether prompted by new ingredient research, evolving customer expectations, or sustainability goals. For consumer brands, especially in the supplement, skincare, and wellness spaces, these updates are an exciting opportunity to revitalize marketing campaigns. But they must be handled carefully. In this guide, we break down best practices for ethically and effectively marketing a formula change, including how to commun
By Ben Brockman