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About Us

We’re Citruslabs: Elevating your brand through the power of clinical research

Our mission is to provide consumer brands with affordable clinical studies to create research-backed product claims that drive business growth.

Clinical research is essential

At Citruslabs, we believe that clinical research is an essential part of the product development process, and we are committed to helping you leverage the power of clinical trials to improve your products and establish a science-forward image. Our team of experienced professionals has a track record of successfully conducting clinical trials for brands in a wide range of beauty and wellness industries, and we are dedicated to helping you achieve your goals through high-quality research and expert analysis.


In addition to our expertise in clinical research, we are also committed to providing our clients with exceptional service. From protocol development to data analysis, we work closely with our clients to ensure that their clinical trials are conducted efficiently and effectively. We are proud to have helped many of our clients establish research-backed product claims that have driven business growth and increased conversions.


Since our founding in 2015, we have been trusted by hundreds of brands to conduct clinical studies and develop thousands of data-driven product claims. From supplements to skincare, superfoods, apps, and devices, our expertise extends across a wide range of industries. We have had the privilege of working with many amazing companies and are proud of the results we have achieved together. Here are just a few brands that have entrusted us with their research.

Pills
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Supplements

Cosmetics Smears
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Skincare & Cosmetics

Herbal Medicine
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CBD

Powders and Grains
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Superfoods

We’re not like other CROs

CRO stands for contract research organization. CROs provide research services, including clinical trial management and data management. The main goal of a CRO like Citruslabs is to help brands conduct and manage clinical trials as efficiently and effectively as possible. To do this, CROs use their scientific and regulatory expertise to design and implement high-quality research studies that meet the requirements of FDA and FTC guidelines and regulations.

 

You may be wondering why these superstar brands chose Citruslabs over other options. The answer is simple: we understand what brands need to succeed. These companies could have worked with anyone, but they recognized our expertise and dedication to delivering top-quality clinical research and data-driven product claims without breaking the budget.

Here's how we are different

Customized study design

We work closely with you to understand your specific needs and goals and develop a clinical trial protocol tailored to your brand's products and target audience, your claims, and your budget. Every brand is different, and every product is different. This is why every study should be different too! There is no “one size fits all” approach in clinical research. Different study endpoints, participant criteria, and product claims are just a few examples of why we implement customized study designs.

Comprehensive clinical trial services

As a busy brand owner, you may not have the time or resources to manage a clinical study on your own. That's where Citruslabs comes in. We take the burden off your shoulders by handling all aspects of your study, from design and execution to recruitment and logistics. By working with us, you can focus on growing your business while we handle the details. We understand that every study is unique, which is why we offer a range of services to meet your specific needs. 

Claims that drive business growth

Our studies help you drive business growth through increased ad conversions and website conversions and enabling our brands to have easier conversations with retailers and be more accepted by the medical community. 

Lab Worker

We do things differently at Citruslabs

Complete data ownership

At Citruslabs, we believe in empowering our clients to make informed decisions about their products and marketing efforts. That's why we offer complete transparency and ownership of data to the brands we work with.

 

After completing a clinical trial with us, brands have full access to all data collected during the study and are free to use it as they see fit. This includes using the data to support product claims, publishing findings in academic journals, or using the data in marketing materials. Our commitment to data ownership empowers brands to make confident, evidence-based decisions about their products and marketing strategies.

White-glove service

We LOVE our customers. Regardless if you are a big-name brand or a bootstrapped solo founder. We pride ourselves on delivering white-glove service to our clients. From the moment you engage with us, you can expect personalized attention and support from our experienced professionals, including:

 

  • Expert project management: Our dedicated project managers are with you every step of the way, ensuring that your clinical trial is conducted efficiently and effectively.

  • Exceptional customer service: We are committed to providing our clients with top-quality service, and we are always available to answer questions and address any concerns you may have.

  • Comprehensive data analysis and reporting: Our team of data analysts is skilled at turning complex data into actionable insights, and we provide comprehensive reports that help you understand the results of your clinical trial and make informed decisions about your products.

The Citruslabs Tested Seal

An official seal protected by the rigorous standards of Citruslabs clinical trials

The Citruslabs Tested Seal is a powerful tool for brands looking to differentiate themselves in the market and build consumer trust.

 

When brands use the Citruslabs Tested Seal in their marketing and product packaging, they demonstrate to consumers and other stakeholders that their products have undergone rigorous testing and have been found to be safe, effective, and of the highest quality.

Using the Citruslabs Tested Seal, brands can showcase their commitment to evidence-based marketing and set themselves apart from competitors.

 

The seal is also a quick, visual way for brands to build credibility and boost conversion rates by providing consumers with the reassurance they need to purchase.

Our core values

Excellence:

We are committed to delivering the highest quality service to our customers. We continuously strive to improve and innovate, and we hold ourselves to the highest standards of excellence in everything we do. 

Resourcefulness:

We believe in doing more with less. We are creative and adaptable, and we are always looking for ways to optimize our resources and find innovative solutions to challenges. We are resourceful in our thinking and in our actions, and we believe that this mindset allows us to achieve great things.

Accountability:

We take ownership of our actions and decisions. We are responsible for the results of our work, and we hold ourselves accountable for meeting our commitments and exceeding the expectations of our customers.

Customer focus:

Our customers are at the center of everything we do. We are dedicated to understanding their needs and providing them with the best possible services. We strive to create exceptional customer experiences and build long-lasting relationships with them. 

Meet the Founders

Citruslabs was created to provide brands with affordable, robust clinical trials that contribute to a brand’s business growth by creating research-backed product claims. Our founders, Susanne Mitschke, Patrick Renner, and Roger Arellano, are successful serial entrepreneurs in the healthcare space and created the world-leading Alzheimer’s app, MindMate, before Citruslabs.

 

The trio has won numerous awards and was named “Forbes 30 Under 30” twice, in 2018 and 2020. With over 300 clinical trials supported since our inception in 2015, Citruslabs has grown into a trusted and respected leader in the health & wellness space. 

If you represent a brand with supplements, skincare, superfoods, apps, or medical devices, we invite you to learn more about how Citruslabs can help you leverage the power of clinical research to improve your products and drive business growth. We look forward to the opportunity to work with you. 

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Susanne Mitschke

CEO

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Patrick Renner

COO

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