Pet Clinical Trials
Accelerate business growth for your Pet Wellness brand
At Citruslabs, we empower your pet brand to become a leader in the industry, harnessing the power of research to set new standards of excellence for this emerging field. Establish yourself as a science-forward industry leader.
Research studies for pet health and wellness products
Unlocking the emerging research opportunities in the field of pet health and pet wellness products
Citruslabs prioritizes ethical research practices. We don’t conduct studies ON animals, but we conduct studies WITH animals. Our innovative approach allows our four-legged study participants and their parents to engage in research from their own homes, ensuring a stress-free environment for the pets. Our focus is solely on observational research, avoiding invasive procedures such as bloodwork. Instead, we use validated instruments and scales to assess behavior changes, coat and fur changes, weight changes, and more, providing insights into the overall well-being of the animals. Depending on the clinical study, our expert team of veterinarians evaluates the health and well-being of the animals through telehealth consultations, as well as standardized videos and photographs, ensuring a comprehensive and humane approach to pet health and wellness research.
Why you should consider a research study
Differentiate your pet brand with a research study
Consumers expect research studies to back their personal supplements and cosmetic products. And, they hold the same standard for what they buy for their fur babies. As the pet health market grows, your brand can stand out with science-backed product claims in your marketing toolbox. Consumers tend to choose products with science-backed product claims over those that have not been studied. Brands partnering with Citruslabs have seen an increase in website and ad conversions, all while finding it easier to secure retail placements.
Why Citruslabs
From Human to HUMANe
We might have started out with clinical research studies for wellness brands for humans, but have soon found the importance of extending our services to the pet sector. With a growing need for transparency and the importance of finding the right products for our furry friends, we have seen that research-backed claims are essential to position your brand as science-forward leader in a highly competitive market. And yes, we have a vet on board to support you along this research journey.
Besides, our team is personally involved with fostering and adopting animals, which makes this expansion of services not only a business mission, but also a very personal one.
Our capabilities
Our decentralized model offers flexible ways to test your product and collect meaningful data, whether it’s supplements, skincare, pet health, or personal care. Every study is tailored to your brand’s unique needs, giving you credible, consumer-friendly
results you can share confidently.
Our capabilities include:
Questionnaires
Telehealth Vet Visits
Before & After Videos
Before & After Photos
Microbiome Analysis
Hair & Fur Testing
Mobility Grading
Teeth & Gum Assessment
Owner Perception
Anxiety & Behavioral Health
Fur/Coat Grading
Palatability
Don’t see the capability you need? Let’s talk.
Science, meet marketing
Research-backed product claims are now more important than ever. We test different products in the pet health and wellness world for their efficacy and find out if these products actually work and make a difference.
Here is what we have experience with:
Food
Supplements
Flea products
Pee pads
Grooming supplies
Deworming products
Toys
and much more
See how other pet wellness brands like My Pet Life and Equine76 conducted studies on their products.
Customized study design for your pet products
Creating a customized study that meets your needs, budget, and goals is our bread and butter. Regardless of what type of pet product you want to put to the test, we will work together to find the right study design and methodology. By tailoring each research study to your timeframe and study goals, we ensure an effortless approach that puts your brand in the spotlight.
Flexibility and cost-effectiveness
Research that doesn't
break the bank
Rest assured, regardless of which study design you decide on, research doesn't have to strain your budget.
A robust study design is key, and our use of cutting-edge technology and automation is transforming research study standards. Say goodbye to excessive budgets and study delays; they're now a thing of the past. We're flexible and can work within (almost) any budget.
We make conducting your research study for pet products effortless
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