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Silky White Fabric

New Report Shows Pet Owners Seek Clinical Research to Verify Products

In the pet health industry, trust is everything. Your commitment to the health and wellness of pets sets you apart. But are your product claims enough to attract the attention of skeptical pet parents?

We surveyed over 1,200 pet owners. Our report outlines everything you’ll want to know about your ideal customer–their motivations, spending habits, what they don’t like in their pet products, and more.

Our findings reveal a major shift in the pet wellness industry:
95% of pet owners prioritize products validated by scientific research, making it not just a preference but a demand.

  • An in-depth analysis of consumer trust in science-backed vs. generic product claims

  • Expert insights from a veterinarian on the current gaps in the market and how your brand can fill them

  • A closer look at the purchasing habits of pet owners, highlighting opportunities for targeted marketing and product development

  • and more!


Inside this report, you'll find:


This is your opportunity to find out exactly what your ideal consumer is looking for when shopping for their furry family members. Does your product stack up?

This report is for you if...

You own a pet health brand.

Your brand creates supplements, grooming products, food, or any other ingestible or topical product for pets.

You are thinking about launching a new product.

Gain valuable insights into the customers who want to buy your pet health product.

You want to be a household name for pet owners.

Meeting consumer demand begins with knowing what their preferences are. This report taps into the market.

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