Webinars

Clinical trials have become standard for consumer brands. What matters now is how strong your evidence really is. In this webinar, we look at how biomarkers are giving supplement brands a smarter, more credible way to back their product claims and stay ahead of consumer expectations.

SupplySide Global brings together the biggest names in health and wellness. With so much happening at once, it’s easy to feel overwhelmed and miss key opportunities. That’s why we’re bringing you SupplySide Global 101, your insider’s playbook to conquer the conference.

For a long time, D2C felt like the obvious answer: fast feedback loops, strong margins, and full control. But the game has changed. Today’s most forward-thinking brands aren’t just reacting to rising CAC or stalling online growth, they’re rethinking the entire path to scale.

You’ve built something incredible. Your product works, your brand is growing, and now it’s time to raise capital. But in the health and wellness space, standing out isn’t easy. Every brand claims to have the next game-changing solution: something to clear your skin, boost your energy, or help you live longer. With so much noise in the industry, how do you convince investors your brand is worth the investment?

This webinar explores the booming pet health market and will help you determine if it’s the right next step for your brand. You’ll gain valuable insights and actionable strategies to help you decide whether expanding into this fast-growing category is the key to your brand’s future success.

Our CEO, Susanne Mitschke, and our Director of Clinical Research, Dr. Scott Conger, will explore the important role of publishing clinical research and how to share your study results effectively. Learn how transparency in research not only influences perceptions and regulatory standards but also builds consumer trust and strengthens brand credibility, all while earning recognition backed by science!

Join our research team for an Ask Me Anything (AMA) session! We'll cover a range of topics during the live Q&A, addressing everything you need to know about clinical trials!

By choosing the right study design, including the right methodologies, and integrating your research into your marketing efforts, you can boost your brand’s credibility and visibility, increase sales, and maximize your return on investment (ROI).

Get an inside peek into how consumers are approaching wellness products, as well as actionable strategies for building trust while standing out in a crowded marketplace.

Get insights into the motivation behind Semaine's determination to seek clinical validation, and explore why the team is convinced that incorporating research-backed product claims into marketing efforts can amplify brands' likelihood of growth.

Led by industry experts and regulatory specialists, this webinar will provide you with invaluable insights and guidance to navigate the complex landscape of medical device development and regulatory compliance.

Gain a competitive edge and foster trust with consumers. Our expert panel discusses the importance of clinical trials and transparency, especially when presenting results to consumers.

Heather M. Bustos (Bustos Law Group) and Susanne Mitschke (Citruslabs) reveal how to create product claims for skincare/cosmetic, superfood & supplement brands without risking legal trouble.

As a brand owner, how can you ensure that your hero ingredients are truly effective and deliver the desired results to your customers? Dive into the details from a clinical and marketing perspective.

In today's dynamic supplement and functional medicine industry, the values and motivations of the average consumer are constantly changing. As a brand in this space, it's crucial to stay updated with the latest consumer trends to effectively connect with your target audience.

​This webinar provides an in-depth understanding of the Modernization of Cosmetics Regulation Act and its impact on the cosmetic industry. With new regulations for the first time in over 80 years, it's important for brands to understand the changes and their legal impacts.

​So you got some amazing results for your product after engaging in a clinical trial with Citruslabs. Now how do you take that scientific data and share it with your target market?

How can you truly tell if your product is effective? Learn about the data points consumers want to see and what should be measured during a clinical trial for your supplement and cosmetic product.

Hey founders, we'll guide you through the journey of product claims, marketing, and manufacturing before you launch your wellness product. Demonstrate product efficacy, outshine your competitors, and seize the rising market opportunities.

This webinar, led by Susanne Mitschke and Dr. Swathi Varanasi, will reset your expectations regarding clinical trial results. Your product is great, but 100% claims aren't realistic. Find out what you can do with your results, no matter what percentages you get.

This webinar, led by FDA and FTC legal and regulatory experts, will provide you with valuable insights and guidance on navigating regulatory compliance in the wellness industry so you can confidently market and promote your products.

Looking to take control of your finances and ensure the sustained success of your business? This webinar covers the essential strategies and tactics to optimize your cashflow and foster financial stability in the competitive wellness industry.

Learn how to keep your clinical trial affordable! We're answering your most commonly asked questions about trial costs, design, and how to budget for research-backed claims.

Learn why Common Heir decided to go the extra mile and is looking for clinical results while launching their line of clean beauty products, and why the team believes that brands can increase their chance of success through implementing research-backed product claims into their marketing.

Want to make marketing claims about your supplement? Explore the foundations of supplement clinical trials, gaining insights into their significance and the regulatory landscape that shapes them.

Gain deeper insights into how and why ASYSTEM sought out clinical research for their products, and why they believe that brands can increase their chance of business growth and consumer transparency through research-backed product claims.

Get an inside peek into the integral role of research-backed product claims in shaping the pet health industry and discuss strategies for navigating product claims, regulatory guidelines, and shifting consumer expectations.

While communicating your study results in fresh, personalized email campaigns can be time-consuming, it doesn’t have to be! Learn how you can use email marketing to showcase your study results, leveraging AI to streamline your strategy and personalize your outreach.