Raising the Bar: Biomarkers and the New Standards in Clinical Trials
Clinical trials have become standard for consumer brands. What matters now is how strong your evidence really is. In this webinar, we look at how biomarkers are giving supplement brands a smarter, more credible way to back their product claims and stay ahead of consumer expectations.
About the webinar
10 AM PT / 1PM PT
January 22, 2026
Register now
Clinical trials aren’t a differentiator anymore, they’re expected. As more supplement brands invest in research, the real question has shifted from “should we run a study” to “how strong does that study actually need to be?” That’s where biomarkers come in.
Biomarkers bring an objective signal into your trial. They show what’s happening in the body, not just how participants feel. Think stress markers, inflammation levels, sleep-related hormones, metabolic signals, or other physiological data tied to your product’s purpose. It adds a different levels of evidence, and brands are starting to notice the impact.
For brands, this opens the door to clearer product claims, stronger confidence with retailers and data that feels credible to consumers who are paying closer attention more than ever. For the industry, it signals a move toward more measurable, transparent evidence.
In this live fireside chat hosted by Citruslabs, guest speakers Kasia Feng (Green Chef) and Kimberly Sukhum (Tiny Health) will unpack what biomarkers really are, when they make sense to include in a study, and how brands can use them to strengthen the credibility of their clinical studies. They’ll also share how expectations are evolving and what the next wave of supplement and functional food research may look like as we move into 2026.
You'll learn:
Why Biomarkers Matter Now
Understand why biomarkers are showing up in more supplements, functional food, and other brand research studies, and how they add a level of credibility that resonates with retailers, consumers, and regulators.
Turning Data Into Trust
See how biological data can be translated into claims that support your marketing and reinforce trust in your brand.
Design Smarter Clinical Studies
Get practical guidance on when and how to incorporate biomarkers, from study setup through analysis,, without overcomplicating your research.
What Evidence Will Look Like in 2026
Explore the trends shaping the future of consumer research and how brands can stay ahead as expectations continue to rise.
Meet our speakers
Susanne Mitschke
Citruslabs
Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app". Citruslabs is the fastest-growing CRO (contract research organization) for brands.
Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.
Kasia Feng
Green Chef
Kasia Feng is a strategic operator and people focused leader with experience spanning operations, general management, and culture building. She is currently the General Manager of Green Chef, where she led cross functional teams and helped scale the brand while keeping customer experience and execution front and center.
Her background includes work in finance and consulting, along with an MBA from NYU. Across her career, she has focused on building systems and teams that work better for both the business and the people behind it, blending clear strategy with thoughtful leadership.
Kimberley Sukhum
Tiny Health
As Head of Science at Tiny Health, Kimberly connects research with business strategy, helping scale Tiny Health from early research through clinical validation and publication. She leads a multidisciplinary team focused on shaping how microbiome science is understood and applied to support lifelong health, beginning in infancy.
Kimberly works at the intersection of science, leadership, and innovation, turning discovery into real-world impact. With a PhD in microbiology and genomics from Washington University in St. Louis, Kimberly is driven by a broader goal: bringing thoughtful, rigorous science into the lives of everyday people.