Citruslabs Masterclass
Clinical research, explained by someone who actually runs it.
What is the Citruslabs Masterclass? The Citruslabs Masterclass is a free, five-module video course taught by Citruslabs CEO Susanne Mitschke that walks consumer health brand founders through clinical study design, biomarker selection, reading clinical trial results, and turning study outcomes into regulator-reviewed product claims. Total runtime is about 45 minutes, with downloadable templates and a workbook included. No prior clinical research knowledge required.
Citruslabs CEO Susanne Mitschke walks you through everything you need to know about running a clinical trial for your brand. No jargon. No fluff. No 45-minute sales pitch disguised as education. Just the actual playbook. From study design to product claims, this is the masterclass your competitors wish they’d found first.
What you’ll learn
- How to figure out what study design you need — RCT? Perception study? Single-arm? We break down when you actually need each one, and when you’re overcomplicating things.
- What biomarkers and endpoints actually matter for your product claims — Not every biomarker moves the needle. We show you which ones regulators care about, which ones move consumers, and which ones are just vanity metrics.
- How to read (and use) your clinical trial results — Statistical significance means nothing if your marketing team stares at the report like it is written in ancient Greek. We teach you how to find the actual story in your data. Including what to do when the story is not the one you were hoping for.
- How to turn your study into marketing-ready product claims — The part everyone actually came for. We show you exactly how clinical results become product claims that work on packaging, in ads, with regulators, and with the consumer who has a PhD in spotting nonsense and a very active Reddit account.
- Common mistakes brands make with clinical trials — Oversized studies. Underspecified endpoints. Recruiting the wrong participants. We’ve seen them all. Learn from other people’s $100k mistakes.
Who this is for
Supplement brands, skincare brands, functional food brands, pet health brands, biotech founders, medical device companies. Anyone who has been thinking about clinical research but has absolutely no idea where to start. Or anyone who has been burned by a CRO before, is still a little bitter about it, and wants to know what good actually looks like.
Frequently Asked Questions
- How much does the Masterclass cost?
- Free. We built it because informed brands make better decisions. And better decisions often lead to conversations with us.
- How long is it?
- 5 modules. About 45 minutes total. Designed for people who don’t have time for fluff.
- What format is it?
- Video modules, downloadable templates, and a workbook to guide you through your own study design.
- Do I need prior knowledge about clinical research?
- Nope. Zero prerequisites. We start from the beginning and build up. The only requirement is curiosity.
- What do I walk away with?
- A clear understanding of how clinical research works, a personalized study recommendation from CitrusMatch, and the confidence to actually talk to a CRO without sounding confused.
- Can I refer brands to the Masterclass?
- Yes. Share it. Forward it. Tag brands. We’ve built this for people who want to level up, and we’re grateful every time someone shares it.
Ready to run your first study?
Put what you’ve learned into practice. Our team will guide you through every step.