Clinical trials and Research Blog

The placebo effect  is a fascinating psychological phenomenon that has profound implications for how we perceive the effectiveness of products. While it’s commonly associated with medical trials, the placebo effect extends well beyond pharmaceuticals and has significant relevance in industries like skincare, supplements, cosmetics, and even pet health. Understanding this effect can help brands design better products, conduct more meaningful clinical trials, and market their o

Imagine buying a skincare serum that claims to be "all-natural," only to find out it’s contaminated with harmful bacteria. Or a dietary supplement that promises high potency but delivers inconsistent results with each bottle. These are the kinds of risks Good Manufacturing Practices (GMP) aim to eliminate. GMP guidelines ensure that products (whether supplements, cosmetics, or skincare) are manufactured under strict quality control measures, reducing the chances of contaminat

When every scroll, click, and conversation is a competition for attention, brands don’t just need to speak, they need to resonate. That’s where brand messaging steps in. It’s not just about catchy slogans or trendy buzzwords; it’s about creating a memorable identity that connects emotionally with your audience.  Whether you’re a wellness startup or a legacy skincare brand, the way you communicate your value can be the difference between being remembered, or completely overloo

Decentralized clinical trials are redefining how research is conducted, bringing participation directly to people’s homes, and breaking down the traditional barriers of location, time, and access. At the heart of this transformation is telehealth: a powerful enabler of remote communication, monitoring, and data collection. In this article, we explore how telehealth is reshaping clinical trials, highlight its benefits and challenges, and examine what the future holds for this

In today’s rapidly evolving wellness and consumer health landscape, representation isn’t just a value, it’s a vital part of credible research. Creating a truly impactful clinical trial starts with the people behind the data.  As consumer health brands and wellness companies aim to serve broader audiences, ensuring diversity in participant recruitment is no longer optional, it’s essential. Inclusive research leads to more accurate results, stronger product claims, and a deeper