Common Challenges in CPG Marketing and How to Overcome Them
Explore common challenges in CPG marketing, from market saturation to digital transformation, and discover strategies to overcome them and stay competitive.
By Ben BrockmanBlog
The Truth About Cat Allergy Clinical Trials
For millions of people around the world, the dream of owning a cat is cut short by allergic reactions: itchy eyes, sneezing, and even...
By Ben BrockmanThe Importance of 3rd Party Vitamin Testing: Ensuring Quality and Safety
In the world of dietary supplements, particularly vitamins, quality and safety are of the greatest importance. With an ever-growing market flooded with various
By Ben BrockmanHow to Market a New CPG Product
Learn how to market a CPG product with strategies like digital marketing, packaging design, influencer partnerships, clinical validation, and trial campaigns fo
By Ben BrockmanHow Allergy Patch Testing Protects Your Brand
In an industry where consumer trust hinges on product safety and transparency, allergy patch testing has become an essential tool for skincare and cosmetic bran
By Ben BrockmanWhat Does USP Verified Mean on Supplements?
USP Verified means a supplement passed strict third-party testing for purity, potency, and label accuracy. Learn what the gold seal proves and why it matters.
By Ben BrockmanWhat Does "Dermatologically Tested" Really Mean?
"Dermatologically tested" sounds reassuring, but is it enough? Learn what this claim really means, how products are tested, and what to check before buying.
By Ben BrockmanTracking Biometrics in Clinical Trials
Imagine proving your skincare serum reduces redness, not with before-and-after selfies, but with real-time data showing reduced...
By Ben BrockmanThe Role of a Control Group in Clinical Trials
If you've ever seen a skincare brand boast “clinically proven results” or a supplement promise “backed by science,” you might wonder,...
By Ben BrockmanHow Diverse Recruitment Transforms Clinical Trials
In today’s rapidly evolving wellness and consumer health landscape, representation isn’t just a value, it’s a vital part of credible research. Creating a truly
By Ben BrockmanThe Importance of Animal Clinical Trials: Advancing Pet Health
As pet owners, we all want the best for our furry friends. Ensuring their health and well-being is a top priority, and one of the critical ways this is achieved
By Ben BrockmanWhat Is a Study Protocol and Why It Matters in Research
A study protocol is the foundation of credible clinical trials for supplements, skincare, cosmetics, and pet health. Learn why it’s essential for trustworthy cl
By Ben Brockman