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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Creating Skincare Branding That Sticks
In a world where thousands of skincare brands compete for shelf space and screen time, what makes one truly stand out? Hint: It’s not...
Ben Brockman
Aug 83 min read
How to Correctly Use Structure-Function Claims
In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...
Ben Brockman
Aug 42 min read
Making Sense of Nutrient Content Claims
When browsing the supplement aisle or shopping for superfoods and health beverages, you’ve likely seen phrases like “high in vitamin C,”...
Ben Brockman
Aug 13 min read
Understanding Advertising Standards in Clinical Trial Marketing
In an industry where buzzwords like “clinically proven” and “scientifically tested” dominate product packaging and ad copy, it’s easy for...
Ben Brockman
Jul 73 min read
How Risk Analysis Elevates Clinical Trials Beyond Efficacy
When brands dive into clinical trials to showcase how effective their products are, they often spotlight glowing results. But behind...
Ben Brockman
Jun 163 min read
Understanding Expectation Bias in Clinical Trials
In the world of wellness, skincare, supplements, and even pet health, clinical trials are becoming a gold standard for substantiating...
Ben Brockman
May 143 min read
How a Longitudinal Study Validates Product Claims Over Time
In the world of clinical research, not all study designs offer the same depth of insight. For brands seeking to demonstrate how their...
Ben Brockman
May 123 min read
How In Vivo Testing Strengthens Brand Credibility
Today’s consumers are not just looking for products that promise results, they're seeking proof. Whether it's a collagen supplement that...
Ben Brockman
Apr 283 min read
Why Peer Reviewed Studies Matter in the Wellness Industry
In the world of wellness products, peer reviewed studies are the gold standard of credibility. These studies have undergone rigorous...
Ben Brockman
Apr 143 min read
How to Avoid Greenwashing and Build Real Credibility
Imagine this: you're browsing a shelf of wellness products, drawn to earthy packaging, calming green tones, and promises of being...
Ben Brockman
Mar 273 min read
Why Sustainable Products Need Clinical Proof
Sustainable products are reshaping industries - from skincare and supplements to superfoods and pet health. But in a space crowded with...
Ben Brockman
Mar 242 min read
How to Validate Marketing Claims to Build Consumer Trust
Have you ever seen a product claim that sounded too good to be true? “Eliminates wrinkles overnight!” or “Boosts energy instantly!”,...
Ben Brockman
Mar 193 min read
Effective Retail Marketing Strategies to Boost Sales
Retail marketing is the backbone of any successful brick-and-mortar or eCommerce business. With evolving consumer behaviors and...
Ben Brockman
Mar 103 min read
Real-World Evidence Data Analysis for Unlocking Actionable Insights
In the world of consumer health products (whether supplements, skincare, superfoods, or pet health) real-world evidence (RWE) is...
Ben Brockman
Feb 103 min read
Why Patch Testing Matters for Consumer Brands
As consumers become more ingredient-conscious, skincare and cosmetic brands must ensure their products are safe, effective, and backed by...
Ben Brockman
Jan 293 min read
The Role of Regulatory Agencies in Combating False Advertising
Today’s consumer brands are in constant competition to capture consumer attention. Unfortunately, some take shortcuts by resorting to...
Ben Brockman
Jan 202 min read
Innovative CPG Marketing Strategies for 2025
As we step into 2025, the CPG industry faces new opportunities and challenges driven by technological advancements, shifting consumer...
Ben Brockman
Jan 64 min read
How to Improve Brand Perception in CPG Marketing
When it comes to the world consumer packaged goods (CPG), brand perception can make or break your success. A positive brand perception...
Ben Brockman
Jan 33 min read
How the Placebo Effect Shapes Product Performance
The placebo effect is a fascinating psychological phenomenon that has profound implications for how we perceive the effectiveness of...
Ben Brockman
Dec 23, 20243 min read
Digital Marketing Strategies for CPG Companies
Consumer Packaged Goods (CPG) companies face a unique set of challenges in the digital age. From fierce competition to evolving consumer...
Ben Brockman
Dec 16, 20244 min read
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