Enhancing Brand Visibility: a Citruslabs Guide to Marketing Your Product Claims
In today's competitive marketplace, consumer brands, including skincare and supplement brands, are constantly seeking ways to enhance...
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citruslabs
Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- 7 days ago
- 5 min
Guide to Clinical Evidence for Pet Product Claims
Pet supplements have boomed in popularity in recent years, but many of the brands offering these products often fail to provide robust...
Morgan Carpenter
- May 24
- 3 min
Skincare Brands' Guide to Marketing Product Claims Online
In today's competitive skincare industry, consumers increasingly demand transparency and proof of efficacy from the brands they choose....
Morgan Carpenter
- May 19
- 4 min
The Crucial Role of Clinical Research in Supporting Supplement Product Claims
There are more supplements available now than ever before, with each formula boasting unique performance claims designed to draw in...
Morgan Carpenter
- May 17
- 3 min
Why Skincare Brands need Clinical Evidence for Product Claims
Successful skincare brands understand the importance of making claims about the effectiveness of their products. However, making product...
Morgan Carpenter
- May 1
- 3 min
Trend Watch: Marketing Superfood Supplements with Health Claims
Superfood supplements are those that contain concentrated forms of nutrient-rich foods, also known as superfoods. These supplements are...
Susanne Mitschke
- Apr 28
- 4 min
Everything you need to know about the Modernization of Cosmetics Regulation Act (MoCRA)
Learn how MoCRA will impact your cosmetic brand when it comes to making product claims.
Morgan Carpenter
- Mar 24
- 3 min
Social Media Content Ideas for Supplement Brands
For supplement brands, sharing clinical research online through social media can be a great way to educate consumers about the benefits...
Morgan Carpenter
- Mar 15
- 3 min
Why Small Brands Need to use Product Claims
Clinical research to create product claims is vital for brands of all sizes, particularly given the recent updates from the FTC that...
Morgan Carpenter
- Mar 13
- 3 min
4 Tips for Using Product Claims in Skincare Marketing
Consumers rely on product claims to make informed decisions about the skincare products they buy, which is why effective marketing of...
Morgan Carpenter
- Mar 6
- 3 min
The Importance of Skincare Product Claims
As a skincare brand, pursuing clinical studies beyond what is strictly required to get your product to the market can feel unnecessary....
Morgan Carpenter
- Feb 22
- 3 min
What Skincare Brands need to Know About FDA Guidelines
Skincare product claims that are substantiated through clinical research are becoming the norm, and this trend is supported by the Food...
Morgan Carpenter
- Feb 15
- 2 min
Implementing Skincare Claims into Content
For skincare brands, making product claims can be an essential part of marketing and selling your products. Product claims can be created...
Morgan Carpenter
- Feb 6
- 3 min
Body Positive Marketing for Beauty Brands
What is Body Positivity? Body positivity is a movement that celebrates diversity in bodies of all shapes, sizes, colors, ages, and...
Morgan Carpenter
- Feb 3
- 3 min
Supplement Product Claims Made Easy
With the new FTC update on supplement health claim regulations, clinical research for supplements targeting a variety of health and...
Morgan Carpenter
- Jan 20
- 3 min
Poppi's Product Claims: Clinically Supported
Poppi’s Supplement Clinical Trial We worked with Poppi, a small husband-and-wife brand with a passion for natural remedies, on testing...
Morgan Carpenter
- Jan 18
- 3 min
FTC Update About Supplement Health Claims
The State of Supplement Health Claims The Federal Trade Commission (FTC) regulates the advertising and marketing of dietary supplements...
Morgan Carpenter
- Jan 9
- 3 min
Cosmetic and Skincare Product Claims Made Easy
How do you create a product claim? A beauty brand can make product claims by providing evidence to support the claims it makes about its...
Morgan Carpenter
- Jan 2
- 2 min
What Claims do Consumers Care about?
When creating health claims for your supplement, skincare, or cosmetics products, it can be difficult to know what information consumers...
Morgan Carpenter
- Dec 16, 2022
- 2 min
How do Supplement Claims Benefit Your Brand?
Undertaking clinical research for your supplement products can be a valuable way to update your marketing with science-backed health...
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