Ben BrockmanJul 183 minClickbait or Con? How Unethical Ads Exploit ConsumersIn today's digital age, the line between engaging content and misleading marketing is becoming increasingly blurred. "Unethical ads" have...
Ben BrockmanJul 153 minData-Driven Decisions: How CPG Marketing is Evolving in the Digital AgeIn today’s fast-paced digital world, Consumer Packaged Goods (CPG) marketing is undergoing a significant transformation. The integration...
Susanne MitschkeMay 304 minNavigating FTC Regulations on Product Claims: Essential Insights for BrandsThe NUMBER ONE reason why supplements, cosmetics, pet health, superfood, and skincare brands conduct clinical trials is to receive...