Clinical trials and Research Blog

In today’s rapidly evolving wellness and consumer health landscape, representation isn’t just a value, it’s a vital part of credible research. Creating a truly impactful clinical trial starts with the people behind the data.  As consumer health brands and wellness companies aim to serve broader audiences, ensuring diversity in participant recruitment is no longer optional, it’s essential. Inclusive research leads to more accurate results, stronger product claims, and a deeper

In an industry where consumer trust hinges on product safety and transparency, allergy patch testing has become an essential tool for skincare and cosmetic brands. Whether you're launching a new moisturizer, serum, or natural deodorant, ensuring your product is dermatologically tested can significantly impact its credibility, and its success on the market. But what exactly is allergy patch testing, and how does it differ from other forms of clinical evaluation? Let’s break it

Imagine proving your skincare serum reduces redness, not with before-and-after selfies, but with real-time data showing reduced...

In today’s values-driven marketplace, ethical sourcing has evolved from a buzzword into a non-negotiable for brands - especially those in...

When it comes to product development and marketing, understanding your audience is key. One of the most effective ways to gain deep...

If you're on the brink of initiating a Randomized Controlled Trial (RCT) for your product, you're aiming for the gold standard of...

As the CEO and co-founder of Citruslabs, I often reflect on the rigorous standards applied to clinical trials for supplements....

The skincare industry, traditionally reliant on site-based skincare clinical trials, is experiencing a transformative shift in trial...

In today's market, consumers are more educated about the products they purchase than ever before. This is why substantiating your product...

Selecting the right methodologies is crucial to ensure accurate, reliable, and actionable data collection for your clinical trial. First,...