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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Using Single-Arm Trials to Validate Wellness Products
If you’re a wellness brand looking to validate your product’s benefits, you’ve probably come across various types of clinical trials. One...
Ben Brockman
5 days ago3 min read
What Brands Need to Know About ClinicalTrials.gov
In the age of evidence-based marketing, ClinicalTrials.gov isn’t just a regulatory resource, it’s a powerful tool for transparency,...
Ben Brockman
Jul 113 min read
What Is a Study Protocol and Why It Matters in Research
Imagine launching a breakthrough skincare serum or a revolutionary pet supplement, only to find that consumers, retailers, and even...
Ben Brockman
Jul 93 min read
How Much Should You Pay Clinical Trial Participants?
Clinical trials play a vital role in validating product claims and ensuring safety, especially in industries like supplements, skincare,...
Ben Brockman
Jul 33 min read
How to Recruit More Seniors for Your Clinical Trial
Patient recruitment is tough. But, recruiting people 65+ is even tougher. Read here how CitrusLabs is recruiting patients 65+.
Ben Brockman
Jul 23 min read
Why Sample Size Matters in Clinical Trials
When brands boast “clinically proven” on their labels, what’s behind that claim? It’s not just clever marketing, it’s science. And at the...
Ben Brockman
Jun 303 min read
What is a Study Population in Clinical Trials?
Imagine launching a groundbreaking skincare product with the promise of reducing wrinkles, only to realize your trial tested it on people...
Ben Brockman
Jun 253 min read
Why Ethical Research Is Non-Negotiable for Consumer Products
In the world of wellness and beauty, product claims like "clinically proven" or "backed by science" carry serious weight. But behind...
Ben Brockman
Jun 233 min read
What Are Exclusion Criteria in Clinical Trials?
When you see product claims like “clinically tested” or “proven effective,” it’s easy to imagine that the product worked for everyone who...
Ben Brockman
Jun 133 min read
How Confounders Can Undermine Clinical Trials
When your brand invests in a clinical trial, whether for a cutting-edge skincare serum, a gut health supplement, or a pet wellness...
Ben Brockman
Jun 113 min read
How Selective Reporting Misleads Consumers
In today’s wellness economy, science sells. Whether you're marketing a collagen supplement, a clean skincare serum, or a calming pet...
Ben Brockman
Jun 93 min read
The Power of Interventional Studies
In a marketplace saturated with wellness, skincare, and pet health products, how can brands prove that their offerings actually work? The...
Ben Brockman
Jun 63 min read
The Scientific Edge for Australian Wellness Brands
The global wellness market is projected to reach $8.5 trillion by 2027, with the United States alone accounting for one-third of that...
Ben Brockman
Jun 43 min read
How Australian Wellness Brands Are Winning with Clinical Proof
Across the global wellness market, one truth is emerging: consumers are no longer satisfied with unverified claims. They want science,...
Ben Brockman
Jun 23 min read
Correlation vs. Causation: What to Look For in Clinical Trials
If you’ve ever read a headline like “Drinking green tea daily linked to longer life,” you’ve encountered the classic trap of correlation...
Ben Brockman
May 303 min read
What Brands Need to Know About Recall Bias
In the world of clinical trials, where reliable data is the backbone of credible claims, one subtle yet significant threat to validity is...
Ben Brockman
May 283 min read
Understanding Retrospective Studies in Clinical Research
In the evolving landscape of clinical research, retrospective studies have gained traction as a cost-effective and insightful method for...
Ben Brockman
May 264 min read
What is Confirmation Bias in Clinical Trials?
When we talk about building trust in consumer health products, like supplements, skincare, or pet wellness, there’s a buzz around...
Ben Brockman
May 233 min read
Understanding Subgroup Analysis in Clinical Research
When it comes to clinical research in consumer health and wellness products, understanding how different groups of users respond to your...
Ben Brockman
May 213 min read
What are Case-Control Studies for Consumer Products?
In today’s wellness market, clinical evidence isn’t just a nice-to-have, it’s a must-have for building trust and standing out in a...
Ben Brockman
May 193 min read
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