CitrusMatch: Find your perfect study design
We will help you choose your study design in under 2 minutes.
Clinical research is one of the most powerful tools health and wellness brands can use to build trust and stand out. Are you are unsure what study your brand needs? You’re not alone! That’s why we created CitrusMatch, your free, self-guided assistant that recommends the best study design based on your goals, timeline, and budgets.
It’s the fastest and easiest way to get clarity on your next step in research in under 2 minutes. No back-and-forth emails, no jargon. Research-backed product claims start right here.

Discover the right study design for your product
CitrusMatch gives you clear, customized guidance, without jargon. Just answer a short questionnaire, and we’ll recommend the best study design for your product based on your goals, budget, timeline, target audience, and desired claims. No confusion, no wasted time. Just a smart, actionable next step to help you move forward with confidence.
Which study design is right for you?
With hundreds of clinical trials and perception studies under our belt, Citruslabs brings a proven blend of research expertise and smart technology to every project. Whether you’re launching a gold-standard, large-scaled randomized controlled trial or exploring data through a consumer perception study, we tailor the approach to fit your product, goals, and claims strategy, no cookie-cutter templates here. Whatever your size or stage, we’ll help you find the most efficient path to powerful, regulatory-compliant results that move your brand forward.
Perception study
A perception study focuses on understanding how people perceive, experience, or feel about a particular product. This involves collecting subjective feedback from participants via questionnaires. You can’t involve objective measurements in this design.
Single-group study
In single-group clinical trials all participants receive the same treatment or intervention without a comparison or control group, like a placebo. This design can incorporate a range of biomarkers, like bloodwork or microbiome, and digital markers from trackers.
Randomized-controlled trial
An RCT is the gold-standard of research. Participants are randomly assigned to a treatment or control group (e.g. placebo) to test if a product truly works. You can incorporate biomarkers, like bloodwork, microbiome testing, or digital markers from trackers.
Templated study design
Limited data access & ownership
No marketing assets
No stamp of approval
No claims, only results/data
No biomarkers + before & afters
Limited device integration
Customized study design
Complete data ownership
Marketing graphics
Citruslabs Tested Seal*
Regulatory-reviewed claims
Biomarkers + before & afters
Smart device integration
Other CROs
CRO
The Citruslabs difference
*The Citruslabs Tested Seal is earned only after your products pass a rigorous standard set forth by Citruslabs. Passing results are dependent on your product and are not guaranteed.
Ready to get research-backed product claims?
Get in touch today and speak to one of our experts about your clinical trial needs! We bring together everything that your brand needs to launch and conduct successful clinical research. Citruslabs powers your research and your product claims, from study design to patient recruitment to trial completion.