Latest Trend Report for Beauty Brands
Consumers in the beauty industry are increasingly savvy about the products they reach for, and the most successful cosmetics brands are...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- 4 days ago
- 3 min
Greenwashing: What Brands Need to Know
Consumers increasingly value sustainability and eco-friendly brand practices. In response to this, some companies have resorted to making...
Citruslabs Staff
- Sep 19
- 3 min
Citizen Petition Urges FTC to Promptly Reconsider Notice of Penalty Offenses to Wellness Brands
In April 2023, the FTC sent over 700 warning letters to wellness brands, including pharmaceutical producer AstraZeneca PLC, retailer CVS...
Morgan Carpenter
- Sep 18
- 4 min
Use Clinical Data in Your Marketing to Address Consumer Pain Points
The success of consumer brands is tied closely to effective product marketing. One of the best strategies for brands to keep in mind is...
Citruslabs Staff
- Sep 14
- 3 min
At-home Menopause Test Signals Industry Changes for Women’s Health
In the evolving landscape of women's health, the spotlight is now shining brightly on menopause. No longer a niche, women's health...
Morgan Carpenter
- Sep 6
- 4 min
Choosing the Right CRO: Guide for Consumer Brands
In the quest to create science-backed product claims, choosing the right Contract Research Organization (CRO) can make a huge difference....
Morgan Carpenter
- Sep 4
- 3 min
Maximizing ROI: How CROs Optimize Your Research Budget
We’re firm believers that supporting your product claims with clinical evidence is crucial to the success of your consumer brand. While...
Morgan Carpenter
- Aug 30
- 3 min
FDA Requirements for Supplement Marketing
For supplement brands, regulatory compliance is of the utmost importance. However, navigating this changing landscape can often feel...
Morgan Carpenter
- Aug 16
- 3 min
Augmented Reality's Impact on Consumer Understanding of Product Claims
In the ever-evolving landscape of consumer brands, staying ahead means embracing innovative technologies that reshape the way we interact...
Morgan Carpenter
- Aug 2
- 3 min
E-commerce Trends in the US: Key Ideas for Consumer Brands
In recent years, the e-commerce landscape in the United States has witnessed remarkable growth, transforming the way consumers shop for...
Morgan Carpenter
- Jul 28
- 4 min
Misleading Beauty Claims to Avoid, and Resources for Brands
As a consumer brand operating in the beauty industry, the importance of maintaining trust and credibility cannot be overstated....
Morgan Carpenter
- Jul 12
- 3 min
Tech Trends Reshaping Skincare and Cosmetics
The world of skincare and cosmetics is always evolving, and technology is playing a big role in shaping its future. Exciting tech trends...
Morgan Carpenter
- Jul 10
- 3 min
Guidance on FDA Requirements for Supplement Claims
There are various kinds of supplement product claims that supplement brands can create through clinical research. Several of these are...
Morgan Carpenter
- Jul 3
- 4 min
How Skincare Brands can Market Mindfully
In today's world, where appearance is overly scrutinized especially online, skincare brands have a unique opportunity to promote mental...
Morgan Carpenter
- Jun 30
- 4 min
What is "Health Ownership" and why should your brand care?
One of the most notable consumer health trends of recent years is the notion of “Health ownership.” No longer reliant solely on doctors...
Morgan Carpenter
- Jun 23
- 2 min
The Beauty Revolution: Embracing Biotech in Products and Marketing
Recently, the world of beauty has undergone a remarkable transformation, fueled by groundbreaking advancements in biotechnology. Beauty...
Morgan Carpenter
- Jun 21
- 4 min
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Susanne Mitschke
- Jun 20
- 3 min
FDA's Update Sparks Transformation for Clinical Trials
The FDA released a draft update that could affect how your clinical trial is conducted.
Morgan Carpenter
- Jun 19
- 3 min
The Key to Emerging Innovations in Hair Care
The hair care industry is a widely competitive market extending from skincare and cosmetics. Many skincare brands are now expanding their...
2500088c
- Jun 7
- 5 min
3 Trends Shaping the Biotech and Wearables Industry
As today’s technology continues to advance rapidly, it's no surprise that the healthcare and clinical research industries have been...
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