Shelf Shift: Adapting to New Retail Realities

Retail is no longer just a distribution channel. It’s a signal of legitimacy, a driver of brand discovery, and a tool for building staying power. But that doesn’t mean it’s right for everyone or that every retail move leads to growth.

So how do you know when to lean in? What early indicators should you trust? And how can you build a retail strategy that works with, not against, your existing channels?

Join in on the retail discussion with Susanne Mitschke, CEO of Citruslabs, Caroline Grace (Founder of Product & Prosper), Hunter Stutz (Founder of On Three), where we’ll go beyond the basic “should we sell in stores?” and ask the hard questions: When is retail the right move versus a costly distraction? Which early performance signals should you trust? And how do you build a retail playbook that amplifies your digital success instead of competing with it?