< Back

The Evolving Consumer Health Experience

In today's dynamic supplement and functional medicine industry, the values and decision-making motivations of the average consumer are constantly changing. As a brand or practitioner in this space, it's crucial to stay updated with the latest consumer trends to effectively connect with your target audience.

In this webinar, we explore the shifting landscape of consumer health preferences and behaviors, and how it impacts the supplement and functional medicine industry. We chat with Linta Mustafa (Vitract) and delve into the evolving values, expectations, and motivations of consumers in this space. You'll walk away with strategies to adapt and thrive.

Stay updated with your consumer's changing values

Learn more

From our blog - all about product claims

Guide to Clinical Evidence for Pet Product Claims

These days, the pet aisle is packed with products claiming to support everything from digestion to joint health. But not all pet product claims are created equal, so how can you tell what really works? That’s where clinical evidence comes in. Pet product claims, whether for calming supplements, joint support, or shiny coat formulas, must be backed by real data to earn the trust of modern pet parents. Without scientific support, claims like “supports mobility” or “boosts immun

Misleading Claims in the Wellness Industry

You’ve seen it before, a new supplement that promises to “reset your gut in 24 hours” or a serum that claims to “erase a decade of wrinkles overnight.” These flashy statements are often wrapped in scientific-sounding language and peppered with phrases like “clinically backed” or “proven formula.” But scratch beneath the surface, and you’ll often find a different story, one of misleading claims , vague evidence, and marketing spin. In an era where consumers crave both performa

How the Placebo Effect Shapes Product Performance

The placebo effect is a fascinating psychological phenomenon that has profound implications for how we perceive the effectiveness of products. While it’s commonly associated with medical trials, the placebo effect extends well beyond pharmaceuticals and has significant relevance in industries like skincare, supplements, cosmetics, and even pet health. Understanding this effect can help brands design better products, conduct more meaningful clinical trials, and market their o