Reality Check: 100% Results in Your Clinical Study Aren’t Realistic

In the competitive landscape of wellness brands, there's a common misconception that clinical studies should yield claims with "100%" statements like, "100% of participants noticed smoother skin or Participants felt a 100% improvement in their focus". Even the high 90s isn't always realistic.

But if you know your product works, then why wouldn't the results reflect that?

This webinar provides a reality check for marketing professionals and founders of wellness brands who are curious about clinical trials. Led by industry experts, we'll delve into why expecting flawless results can be unrealistic and how embracing nuanced outcomes can lead to more effective product messaging.

You'll gain valuable insights into setting accurate expectations and leveraging clinical data to strengthen your brand's credibility. Join us to recalibrate your approach to clinical studies and discover the true potential of your wellness products.


You’ll learn:
- How results are calculated
- Consumer perception studies versus clinical trials
- Variables that impact final results
- How to craft a trustworthy story based on your results...even if they aren't what you expected

About Dr. Swathi Varanasi
Dr. Swathi Varanasi is an accomplished Principal Investigator bringing her boundless passion for clinical research and a diverse career spanning patient care, biotech, academia, and the CPG industry. Dr. Swathi emphasizes the importance of time and multidisciplinary teams in clinical trials and is excited about the merging of personalized medicine and technology. She aspires to bridge the gap in rigorous clinical trials for traditional wellness remedies. Dr. Swathi Varanasi's extensive expertise, relentless curiosity, and commitment to expanding the scientific literature will play a vital role in advancing your brand.

About Susanne Mitschke
Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".

​Citruslabs is the fastest-growing CRO (contract research organization) for brands. Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.