Mistakes to Avoid When Launching a New Supplement Product
The supplement space is always evolving, with new products hitting the shelves every week promising better sleep, stronger immunity, sharper focus, and everything in between. But while the market is full of innovation, it’s also littered with failed launches and forgotten brands. The truth? Launching a supplement isn’t just about having a great idea or a trendy ingredient, it’s about execution. From regulatory slip-ups to branding blind spots, even experienced entrepreneurs
By Ben Brockman