Making Sense of Nutrient Content Claims
When browsing the supplement aisle or shopping for superfoods and health beverages, you’ve likely seen phrases like “high in vitamin C,”...
By Ben BrockmanTag: claims
How to Build Better Label Claims with Data
Ever stared at a bottle of face serum or a jar of pet supplements and thought, “Can it really do all that?” You're not alone, and your customers are asking the same thing. These bold promises, known as label claims, are the billboard of your brand. They tell shoppers what to expect, why your product is special, and why they should trust you with their skin, health, or pets. But here’s the truth: catchy claims are only half the battle. The real magic? Being able to prove them
By Ben BrockmanHow to Back Fish Oil Claims with Research
Fish oil continues to dominate the supplement market, renowned for its wide array of health benefits, ranging from cardiovascular support...
By Ben BrockmanWhy Clinical Trials Matter for Natural Deodorant Brands
Clean beauty continues to dominate the personal care market, and natural deodorants remain a top-performing category. As consumer...
By Ben BrockmanHow to Correctly Use Structure-Function Claims
In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...
By Ben Brockman