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Tag: clinical trial claims

Misleading Claims in the Wellness Industry

You’ve seen it before, a new supplement that promises to “reset your gut in 24 hours” or a serum that claims to “erase a decade of wrinkles overnight.” These flashy statements are often wrapped in scientific-sounding language and peppered with phrases like “clinically backed” or “proven formula.” But scratch beneath the surface, and you’ll often find a different story, one of misleading claims , vague evidence, and marketing spin. In an era where consumers crave both performa

By Ben Brockman