The GLP-1 Gap: What Consumers Want That Brands Keep Missing

The GLP-1 Gap: What Consumers Want That Brands Keep Missing The GLP-1 consumer is here, already spending, and already deciding which brands are worth their money. Citruslabs surveyed 800+ U.S. adults across the full GLP-1 spectrum, current users, past users, and people actively considering the drugs, to find out what consumers actually want. And what brands are missing. The findings point to two massive unmet markets, a spending shift that most brands are misreading, and one standard that applies across all of it: clinical evidence. 📊 Real Consumer Data: Insights from 804 U.S. adults across the full GLP-1 spectrum, current users, past users, the GLP-1-curious, and the unconvinced, on spending, side effects, and what they actually need from brands. 💸 Follow the Money: GLP-1 users are not abandoning wellness. They are reallocating. Discover which supplement categories are winning, which are losing, and where the spending is going next. 🚪 Two Unmet Markets, Zero Credible Products: 87% of people considering GLP-1s want to try natural alternatives first. 81% of current users want a structured off-ramp when they stop. Nobody has built either product yet. This report is for you if... You are a CEO/Founder If you want to learn whether GLP-1 consumers are your customers, your competition, or your biggest opportunity. You are a Product or Marketing Leader If you want to understand which categories are growing, which product claims land, and what this consumer is actually asking for. You are Building in Supplements, Functional Food, or Wellness If you need data to back your next product decision or clinical trial brief. Ready to learn what GLP-1 consumers actually want, and why the industry hasn't built it yet? Get the full report straight to your inbox.