Creating Research-backed Product Claims: Objective Data for Supplements and Cosmetics
- various objective data sources such as blood, stool, weight, etc.
- how this data supports product claims
- if objective data is right for your trial when measuring the efficacy or perception
In today's competitive wellness market, substantiating your brand's product claims with solid scientific evidence is essential.
How can you truly tell if your product is effective? What kinds of data points do consumers want to see? What should be measured during a clinical trial? How are these metrics collected in virtual studies?
This webinar will guide you through the options available to you to gather objective data about your supplement or cosmetic during a clinical trial when looking to create research-backed product claims.
We discuss objective data measurement including all biomarkers (skin, blood, stool, and digital markers). This is relevant for supplements and skincare/cosmetic brand owners.