Advertising Standards

Advertising standards are official guidelines that ensure product claims are accurate, evidence-based, and not misleading to consumers.

These standards are important when marketing health and wellness products, requiring that all claims are clear and responsibly reported. Advertising standards protect both consumers and brands, build credibility, and avoid legal risks by promoting transparent communication and accurate data representation.

Want to understand how to make claims that elevate your brand? Read our blog post: "Understanding Advertising Standards in Clinical Trial Marketing."