Double Blind Study

A double blind study is a clinical trial in which neither participants nor researchers know who receives the treatment and who receives placebo.

“Double blinding” is considered the gold standard in clinical research since it supports objectivity by minimizing both participant and researcher bias. A double blind study is especially useful for health and wellness brands testing products such as supplements, skincare, and pet health solutions, where human perception can influence the outcomes.

Want to see how this scientific method can strengthen your product? Read our blog post: "The Science Behind Double Blind Studies."