FTC Compliance

FTC compliance means following the Federal Trade Commission’s rules to ensure advertising and marketing claims are truthful and not misleading.

For brands, FTC compliance is essential when making product claims, especially those related to health, wellness, or consumer benefits. Claims must be backed by reliable evidence, and disclosures should be clear and easy to understand.

Want to make sure your product claims meet FTC standards? Check out our blog post: "Navigating FTC Regulations on Product Claims: Essential Insights for Brands."