Health Claims

Health claims are statements that associate a food, supplement, or ingredient to a specific health benefit or reduced risk.

To use health claims legally, brands must follow strict regulatory guidelines and provide credible evidence. When properly substantiated, these claims can strengthen consumer trust and enhance a product’s value in the market.

Looking to use health claims as part of your brand optimization strategy? Check out our blog post: "Leveraging Clinical Trials for Health Claims Substantiation: Maximizing Benefits for Your Brand."