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Inclusion Criteria

Inclusion Criteria are the specific eligibility factors participants must meet to qualify for a clinical trial, such as age, gender, health status, or lifestyle habits.


They ensure that a study targets the right group, whether it's adults with dry skin or pets with sensitivities. Inclusion criteria are defined during the a-priori study design process to aligning with the main research question. For health and wellness brands, clearly specified inclusion criteria support good clinical practice and help meet ethical and regulatory standards.


Want to learn more about Inclusion Criteria? Read our blog post: “Understanding Inclusion Criteria in Clinical Trials.”

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