Marketing Claims

Marketing claims are statements used to promote a product’s benefits, features, or results to influence consumer purchasing decisions.

Marketing claims can appear across different channels, from packaging and ads to websites and social media. They may highlight everything from performance promises to health benefits. To build trust and avoid regulatory issues, marketing claims should be clear, not misleading, and supported by credible evidence.

Looking to strengthen your claims and build trust? Read our blog post: "How to Validate Marketing Claims to Build Consumer Trust."