Misleading Claims

Misleading claims are statements that exaggerate or misrepresent a product’s benefits, potentially deceiving consumers.

Especially in industries like health and wellness, misleading claims can damage brand credibility and lead to regulatory issues. Misleading claims often lack scientific evidence or use vague language that overpromises results.

Want to know which claims to steer clear of? Read our blog post: "Misleading Beauty Claims to Avoid, and Resources for Brands."