Product Claims

Product claims are statements a brand makes about what a product is promised to achieve, such as improving skin hydration or supporting immunity.

These claims must not be misleading and should be backed by reliable evidence, especially in the health and wellness space. Product claims influence consumer perception and can shape purchasing behavior.

Want to better understand the regulations around product claims? Read our blog post: "Navigating FTC Regulations on Product Claims: Essential Insights for Brands."