Product Marketing

Product marketing is the process of positioning and promoting a product to drive demand and succeed in its intended market.

It focuses on how a product is introduced, advertised, and sold, ensuring that the product stands out in the competitive market and meets real customer demands. Product marketing plays an essential role in strengthening brand visibility and credibility, particularly when supported by clinically-backed claims.

Want to boost brand credibility? Check out our blog post: "Brand Visibility: A Guide to Marketing Your Product Claims."