Product Testing Methods

Product testing methods are the techniques used to evaluate a product’s safety, effectiveness, and user experience before market launch.

These methods vary and can range from in-lab testing and consumer trials to more modern approaches like decentralized clinical trials (DCTs), which enable digital tools for remote participation.

For health and wellness brands, choosing an appropriate product testing method plays an important role in building trust and generating reliable results.

Curious how decentralized trials are reshaping the way brands validate their products? Read our blog post: “Decentralized Clinical Trials: The Future of Product Testing.”