Randomized Controlled Trial

A randomized controlled trial (RCT) is a clinical study design where participants are randomly assigned to different groups to test the effectiveness of a product or treatment.

Known as the gold standard in clinical research, RCTs help eliminate bias by comparing results between a randomized treatment group and a control group, oftentimes using a placebo. For health and wellness brands, a well-designed RCT builds scientific credibility and offers novel results to report product efficacy.

Curious if an RCT is the right move for your product? Explore what it really takes to get it right in our blog post: “Considering a Randomized Controlled Trial? Here's What You Need to Know.”