Recall Bias

Recall bias is a type of error in clinical trials that happens when participants give inaccurate information because they have trouble recalling past experiences or events.

It is a common challenge in health and wellness studies that depend on self-reported data, where memory gaps can influence the results and final reporting. Recall bias can affect claims about the product, benefits, and side effects while reducing confidence in the findings.

Want to know strategies to minimize recall bias for more reliable results? Read our blog post: “What Brands Need to Know About Recall Bias.”